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      <image:caption>The highly-illustrated planning Land Use Bylaw and Municipal Planning Strategy documents offer increased clarity and user-friendliness.</image:caption>
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      <image:caption>Nicholas Robins</image:caption>
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      <image:title>News - Form:Media Wins in Best of Canada's Sign Industry Awards</image:title>
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      <image:title>News - The City of Edmonton, Form:Media and Aaron Aubin Consulting Win Award of Merit for River Crossing Heritage Interpretive Plan</image:title>
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    <lastmod>2026-02-26</lastmod>
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      <image:title>Staff - Rob LeBlanc</image:title>
      <image:caption>Partner, Founder Director of Planning MLA BSC BDEP FCSLA LPP MCIP 902 461 2525 x 102 or email</image:caption>
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      <image:title>Staff - Rob LeBlanc</image:title>
      <image:caption>Partner, Founder Director of Planning MLA BSC BDEP FCSLA LPP MCIP 902 461 2525 x 102 or email</image:caption>
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      <image:title>Staff - Chris Crawford</image:title>
      <image:caption>Partner, Director of Architecture MArch BEDS MRAIC NSAA 902 233 1465 or email</image:caption>
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      <image:title>Staff - Devin Segal</image:title>
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      <image:title>Staff - Jen Baird</image:title>
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      <image:title>Staff - Ardena Paul</image:title>
      <image:caption>Indigenous Advisor Dip AET</image:caption>
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      <image:title>Staff</image:title>
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      <image:title>Staff - Derek Hart</image:title>
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      <image:title>Staff - Geoff Cwiklewich</image:title>
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      <image:caption>Intermediate Landscape Architect MLArch BLArch ASLA APALA Associate</image:caption>
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      <image:title>Staff - Ruby Shepherd</image:title>
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      <image:title>Staff - Tomas Cortes</image:title>
      <image:caption>Landscape Architectural Intern MLA BA BCSLA (intern)</image:caption>
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      <image:title>Staff - Nicole Sokolovitch</image:title>
      <image:caption>Student Architect</image:caption>
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    <image:image>
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      <image:title>Staff - Zoya Hussain</image:title>
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  </url>
  <url>
    <loc>https://fathomstudio.ca/expertise</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1682444770871-81DJMEZXA2K17OD422ZK/Terra-Nove-Fathom-Studtion-credit-Chris-Crawford.jpg</image:loc>
      <image:title>core discplines - Architecture</image:title>
      <image:caption>Discover how places of meaning are born through intelligent design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1682444770871-81DJMEZXA2K17OD422ZK/Terra-Nove-Fathom-Studtion-credit-Chris-Crawford.jpg</image:loc>
      <image:title>core discplines - Architecture</image:title>
      <image:caption>Discover how places of meaning are born through intelligent design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1682444872736-R6TX1L1J19C8XK2YJYDX/landscape-architecture-fathomstudio-canada-150-shannon-park.jpg</image:loc>
      <image:title>core discplines - Landscape Architecture</image:title>
      <image:caption>Let our team of landscape architects uncover the embedded spirit of place (Genius Loci) of your site.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1682445084021-CIUNOYGAAVIJG0BLZDFR/Borden-Carleton-Master-Plan--credit-Fathom-Studio--DEC2017.jpg</image:loc>
      <image:title>core discplines - Planning</image:title>
      <image:caption>Ensure your vision of the future can be practically achieved through sound planning legislation and political / community collaboration.</image:caption>
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      <image:title>in depth - story - Batoche National Historic Site of Canada</image:title>
      <image:caption>At the heart of this history is a land dispute. Two opposing methods of landholding: a thoughtful allotment by a semi-nomadic turned-agrarian people versus an unnatural grid-based system imposed on one nation by another.</image:caption>
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      <image:title>in depth - story - Lunenburg Library—South Shore Regional Libraries</image:title>
      <image:caption>In July 2018, the Lunenburg branch of the South Shore Regional Library opened in the former Lunenburg Academy, a registered National Historic Site. The design for the new space represents a significant upgrade for the library and an important milestone for the town.</image:caption>
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      <image:caption>Today, no human witnesses remain to the tragedy of the 1917 Halifax Explosion. But the Memorial Park on Fort Needham Hill, with its vantage point overlooking ground zero of the explosion, will forever be tied to that devastating event.</image:caption>
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      <image:title>in depth - video - Delmore “Buddy” Daye Learning Institute</image:title>
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      <image:caption>The relocation of the South Shore Public Libraries Lunenburg branch to the historic Lunenburg Academy, a registered National Historic Site and signature building located in the UNESCO World Heritage Site of Lunenburg, Nova Scotia.</image:caption>
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      <image:title>in depth - video - MNFC - Architecture-LA-Planning-Brand - 2019</image:title>
      <image:caption>Selection and conceptual design to help illustrate the new home for the Mi’kmaw Native Friendship Centre. Having a significant presence of M'kmaw and Indigenous people within our city is of critical importance and this project represents one step in that direction.</image:caption>
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      <image:caption>Rebrand for the Nova Scotia Association of Architects (NSAA)</image:caption>
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      <image:title>Annual Report Stat 2 - 52% Female Students</image:title>
      <image:caption>DESCRIPTION TEXT. MORBI TRISTIQUE SENECTUS ET NETUS ET MALESUADA FAMES PELLENTESQUE</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5797de498419c2b3b97221ba/1473700599108-USBOQA8JYVRAQKFNRVQV/annual-report-p1423939271-6-2500x1667.jpg</image:loc>
      <image:title>Annual Report Stat 2 - 52% Female Students</image:title>
      <image:caption>DESCRIPTION TEXT. MORBI TRISTIQUE SENECTUS ET NETUS ET MALESUADA FAMES PELLENTESQUE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5797de498419c2b3b97221ba/1473700409375-H3SS760LFEEZ2IGPTEID/annual-report-p1423857050-6-2500x1667.jpg</image:loc>
      <image:title>Annual Report Stat 2 - 95% Literacy Rate</image:title>
      <image:caption>DESCRIPTION TEXT. SED NISL SED VIVERRA TEMPOR NUNC SOLLICITUDIN IPSUM AT TINCIDUNT ELEIFEND.</image:caption>
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      <image:title>Annual Report Stat Highlight - Quisque Malesuada Vulputate</image:title>
      <image:caption>DESCRIPTION TEXT. AMET DICTUM MAGNA SIT AMET MALESUADA LIBERO MORBI ODIO URNA, RHONCUS VITAE.</image:caption>
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      <image:title>Annual Report Stat Highlight - Quisque Malesuada Vulputate</image:title>
      <image:caption>DESCRIPTION TEXT. AMET DICTUM MAGNA SIT AMET MALESUADA LIBERO MORBI ODIO URNA, RHONCUS VITAE.</image:caption>
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      <image:title>Amalgamation of Ekistics and Form:Media - Rob LeBlanc</image:title>
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    <lastmod>2020-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561503203763-ORP2YBDVOXIRZ4JVXNMR/1-Parti-diagram-Web.jpg</image:loc>
      <image:title>Batoche Case Study - Rob LeBlanc</image:title>
      <image:caption>President Fathom Studios</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561049393986-TFR7ELV4HNYQ0FDUCEZE/13-Viewing-platform-web.jpg</image:loc>
      <image:title>Batoche Case Study</image:title>
      <image:caption>VIEWING PLATFORM Floating over the landscape—overlooking the East Village and the river—the structure is comprised of two weathering steel bodies connected by a stage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561503340375-K65RVYWWCT9A846DJ66M/19_Foundations-Web.jpg</image:loc>
      <image:title>Batoche Case Study</image:title>
      <image:caption>FOUNDATIONS From ground level the remains of the East Village are lost in the landscape, however, from the vantage point of the stage, the remnants of the East Village can still be seen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561049588373-CVV6XDIH3PYC3ETKC3Y7/12-Cutline-web.jpg</image:loc>
      <image:title>Batoche Case Study</image:title>
      <image:caption>CUTLINE A cut-line framed by the viewing lens stresses the connection with the river and river-lots, and emphasizes the notion of land as a primary character.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561504041705-30WB20U313MTSV988S54/14_Viewing-platform-section-Web.jpg</image:loc>
      <image:title>Batoche Case Study</image:title>
      <image:caption>Section of the stage structure.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561049495656-QYOIK5VNP2PAJKRYRHJP/10%E2%80%93Slats-as-metaphor-Web.jpg</image:loc>
      <image:title>Batoche Case Study</image:title>
      <image:caption>SLATS AS METAPHOR The slats—metaphorically a river, trail, and trade route—are also a subtle allusion to the ceinture fléchée. The acrylic river: an element of foreshadowing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561503985532-VG0UGFUU53942EXPU0PZ/17-Stage-Web.jpg</image:loc>
      <image:title>Batoche Case Study</image:title>
      <image:caption>STAGE The view planes are purposeful: ahead (stage West) is obscured by the second steel chamber; to the north are the remains of Batoche’s East Village.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561503810067-YL6PXAAIEQUISZWUWHKK/23-Trade-route-playground-Web.jpg</image:loc>
      <image:title>Batoche Case Study</image:title>
      <image:caption>TRADE ROUTE PLAYGROUND The trade route playground is another dimensional map that demonstrates how goods and people would have moved between communities across the Canadian Northwest.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/fort-needham-case-study-</loc>
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    <lastmod>2020-03-19</lastmod>
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      <image:title>Case Study - Fort Needham</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561139809842-MQ88G26X7AL20PF4GBO7/Lightshow---HRM-Fort-Needham---credit-Scotty-Sherin---30JAN201_5957-Web.jpg</image:loc>
      <image:title>Case Study - Fort Needham</image:title>
      <image:caption>LIGHT SHOW The light show at the Bell Tower Monument, the light show depicts the pre- and post-explosion events using swathes of colour and flashes of light.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561140346929-SN0YKZFPA4OYJHN3CBKG/Commemorative-Date-Wall---HRM-Fort-Needham-Park---credit-Scotty-Sherin----JAN2018_4059-web.jpg</image:loc>
      <image:title>Case Study - Fort Needham</image:title>
      <image:caption>DATE WALL Evocative of a ship, perforations puncture the rusting steel plates above the “waterline” , and rivets make up the remainder of the commemorative date below grade.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561139908206-9LH7ED72R259U2P3P0MW/Plaza---HRM-Fort-Needham-Park---credit-Scotty-Sherin---NOV2018_4568-Web.jpg</image:loc>
      <image:title>Case Study - Fort Needham</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561141002895-0PKBAWRPWF1FIM5X2BUI/Ship-Wall---HRM-Fort-Needham---credit-Daniel-Macdonald---04NOV2018_24-web.jpg</image:loc>
      <image:title>Case Study - Fort Needham</image:title>
      <image:caption>SHIP WALL Wall featuring the details of the Imo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561141923925-13NJ8UB7DSELJE549XCD/Ship-Wall---HRM-Fort-Needham---credit-Scotty-Sherin---JAN2018_3412-web.jpg</image:loc>
      <image:title>Case Study - Fort Needham</image:title>
      <image:caption>Dat</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561142306399-EDB5V5ZIPXUIZTDWIIGF/Richmond-Staircase-Anamorphic-Stair---HRM-Fort-Needham-Park---credit-Scotty-Sherin---NOV2018_A66F4813-web.jpg</image:loc>
      <image:title>Case Study - Fort Needham</image:title>
      <image:caption>RICHMOND LOST A narrative in space and time. Like the community of Richmond—neither to return in name nor function—the name slowly deteriorates as the visitor ascends.</image:caption>
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    <loc>https://fathomstudio.ca/areas-of-expertise</loc>
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    <lastmod>2019-06-22</lastmod>
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      <image:caption>Discover how places of meaning are born through intelligent design.</image:caption>
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      <image:caption>Ensure your vision of the future can be practically achieved through sound planning legislation and political / community collaboration.</image:caption>
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      <image:title>Areas of expertise - Wayfinding &amp;amp; Signage</image:title>
      <image:caption>Navigating and orienting is a crucial part of a positive visitor experience, on the scale of regions, sites or buildings.</image:caption>
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      <image:caption>Tell your story in a way that informs, connects, challenges and entertains.</image:caption>
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      <image:caption>Fathom’s team of graphic designers, interior designers and architects promise to deliver an engaging brand experience.</image:caption>
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    <loc>https://fathomstudio.ca/lunenburg-library-case-study</loc>
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    <lastmod>2021-04-06</lastmod>
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      <image:title>Case Study - Lunenburg Library</image:title>
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      <image:title>Case Study - Lunenburg Library</image:title>
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      <image:caption>Partner, Director of Landscape Architecture</image:caption>
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      <image:title>Our work - Municipal Group Office Renovations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714591587833-JVZFHTALM07IW8IFNMF8/Municipal-Group---credit-Fathom-Studio---photo-Julian-Parkinson---18FEB2020_Image-561.jpg</image:loc>
      <image:title>Our work - Municipal Group Office Renovations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714591587201-FKR07URMDI42CJ64W6Z2/Municipal-Group---credit-Fathom-Studio---photo-Julian-Parkinson---18FEB2020_Image-554-EDITED.jpg</image:loc>
      <image:title>Our work - Municipal Group Office Renovations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714591585258-IH1FZWGA8DP2KRU0DVFJ/Interior---Municipal-Group---credit-Chris-Crawford---2019----IMG_4258.jpg</image:loc>
      <image:title>Our work - Municipal Group Office Renovations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714591585788-XRIHLTDWB76ARCSEA7XO/Interior---Municipal-Group---credit-Chris-Crawford---2019----IMG_4261.jpg</image:loc>
      <image:title>Our work - Municipal Group Office Renovations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714591586648-9CEF3HUWH37CEL66PW0C/Municipal-Group---credit-Fathom-Studio---photo-Julian-Parkinson---18FEB2020_Image-523.jpg</image:loc>
      <image:title>Our work - Municipal Group Office Renovations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714591588356-YPIHCUGF13CZHLR4ZGGB/Municipal-Group---credit-Fathom-Studio---photo-Julian-Parkinson---18FEB2020_Image-570.jpg</image:loc>
      <image:title>Our work - Municipal Group Office Renovations</image:title>
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  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/municipal-group-office-renovations-dxz39</loc>
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    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1687976148778-K5YTWTX89CKWAKLRMJFZ/32cb38fb-8d04-43e8-8168-c9d6d3eecfca.jpg</image:loc>
      <image:title>Our work - Municipality of the District of Lunenburg Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1687979305570-FECSGWGBHKP11GSZKBIP/3x4_signs_Page_1.jpg</image:loc>
      <image:title>Our work - Municipality of the District of Lunenburg Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1687979305595-M15YGCZ8UGTYS2F1O61G/3x4_signs_Page_2.jpg</image:loc>
      <image:title>Our work - Municipality of the District of Lunenburg Wayfinding</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1687979307210-NM3DCWA8PRQSO1T1QB69/3x4_signs_Page_3.jpg</image:loc>
      <image:title>Our work - Municipality of the District of Lunenburg Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1687979307637-GM54Z98X9BSYYPRLMH8M/3x4_signs_Page_4.jpg</image:loc>
      <image:title>Our work - Municipality of the District of Lunenburg Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1687979310559-LQ2PPA270WM3B75E3YHF/32cb38fb-8d04-43e8-8168-c9d6d3eecfca.jpg</image:loc>
      <image:title>Our work - Municipality of the District of Lunenburg Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1687979310343-3WGN7N2F76TC8PPLZWUA/32cb38fb-8d04-43e8-8168-c9d6d3eecfcb.jpg</image:loc>
      <image:title>Our work - Municipality of the District of Lunenburg Wayfinding</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/municipal-group-office-renovations-dxz39-jgfaj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1687980353710-NVG0T2OW5KQEKYPHODG7/Common+Theater+-+Algonquin+College+-+credit+Fathom+Studio+-+MAY2019_5292.JPG</image:loc>
      <image:title>Our work - Algonquin College</image:title>
    </image:image>
    <image:image>
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      <image:title>Our work - Algonquin College</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1687980403210-YO9KSGLM4RCEMM2B2M6B/01+Hero+-+Algonquin+College+-+Signage+-+credit+Fathom_Studio+-+2013.JPG</image:loc>
      <image:title>Our work - Algonquin College</image:title>
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    <image:image>
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      <image:title>Our work - Algonquin College</image:title>
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    <image:image>
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      <image:title>Our work - Algonquin College</image:title>
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    <image:image>
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      <image:title>Our work - Algonquin College</image:title>
    </image:image>
    <image:image>
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      <image:title>Our work - Algonquin College</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1687980472434-BFRTNG8PDQGDE4TQA420/Exterior+Signage+-+Algonquin+College+-+credit+Fathom+Studio+-+JUL2018_5275.JPG</image:loc>
      <image:title>Our work - Algonquin College</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1697130551064-W8VKCA0IHI8DNLFRQBPC/JARDINE_ALGONQUIN_WAYFINDING-9.jpg</image:loc>
      <image:title>Our work - Algonquin College</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1687980501861-80Z22ZXZ2JVAMS6LOEVI/Signage+-+Algonquin+College+-+credit+Fathom+Studio+-+MAY2019_5237.JPG</image:loc>
      <image:title>Our work - Algonquin College</image:title>
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    <image:image>
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      <image:title>Our work - Algonquin College</image:title>
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    <image:image>
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      <image:title>Our work - Algonquin College</image:title>
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    <image:image>
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      <image:title>Our work - Algonquin College</image:title>
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    <image:image>
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      <image:title>Our work - Algonquin College</image:title>
    </image:image>
    <image:image>
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      <image:title>Our work - Algonquin College</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1697130507183-OWZCHMX6D28RP8A4ABBX/JARDINE_ALGONQUIN_WAYFINDING-20.jpg</image:loc>
      <image:title>Our work - Algonquin College</image:title>
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  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/dalhousie-university-active-transportation-corridor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1597425197376-ISPJJONA7RYHL5M1RPMP/Pathway-6---Dal-Sexton-Campus-Corridor---credit-Julian-Parkinson---Jul2019---IMG_A7R2862.jpg</image:loc>
      <image:title>Our work - Dalhousie University Active Transportation Corridor</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1597425306559-66G76DFSKYMG74N20KJD/Sections---Dalhouise-University-Sexton-Corridor---credit-Fathom-Studio---SEP2017_Image.jpg</image:loc>
      <image:title>Our work - Dalhousie University Active Transportation Corridor</image:title>
      <image:caption>SPACE FOR EVERYONE The layout of the active transportation corridor ensures that there is ample space for vehicular traffic, loading zones for the university as well as pedestrians and cyclists.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1597425539522-SVQBDUB5GNFHXEGU5JVV/Bike-Lane-1--Dal-Sexton-Campus-Corridor---credit-Julian-Parkinson---Jul2019---IMG_A7R2815-2-copy.jpg</image:loc>
      <image:title>Our work - Dalhousie University Active Transportation Corridor</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1597425397305-S4QXDQ38EMKQ1TRLOLWN/Site-Layout---Dalhouise-University-Sexton-Corridor---credit-Fathom-Studio---SEP2017_Image.jpg</image:loc>
      <image:title>Our work - Dalhousie University Active Transportation Corridor</image:title>
      <image:caption>MAKING CONNECTIONS The corridor connects two busy streets in Halifax, Spring Garden Road and Morris Street, it provides a safe and efficient way for pedestrians and cyclists to access the architecture and engineering faculties at the university.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1597425515565-XPNS77SSK1NC4SQ11NKS/Pathway-1---Dal-Sexton-Campus-Corridor---credit-Julian-Parkinson---Jul2019---IMG_A7R2846.jpg</image:loc>
      <image:title>Our work - Dalhousie University Active Transportation Corridor</image:title>
      <image:caption>PEDESTRIAN PLAZA The pedestrian plaza adjacent to Spring Garden Road provides a welcoming space to connect Dalhousie’s School of Architecture and the Halifax Library. The permeable pavement allows efficient drainage into stormwater retention gardens.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/spring-garden-streetscape</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
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      <image:title>Our work - Spring Garden Streetscape</image:title>
    </image:image>
    <image:image>
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      <image:title>Our work - Spring Garden Streetscape</image:title>
    </image:image>
    <image:image>
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      <image:title>Our work - Spring Garden Streetscape</image:title>
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    <image:image>
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      <image:title>Our work - Spring Garden Streetscape</image:title>
    </image:image>
    <image:image>
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      <image:title>Our work - Spring Garden Streetscape</image:title>
    </image:image>
    <image:image>
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      <image:title>Our work - Spring Garden Streetscape</image:title>
    </image:image>
    <image:image>
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      <image:title>Our work - Spring Garden Streetscape</image:title>
    </image:image>
    <image:image>
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      <image:title>Our work - Spring Garden Streetscape</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/queens-marque-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-20</lastmod>
    <image:image>
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      <image:title>Our work - Queen's Marque Public Realm</image:title>
    </image:image>
    <image:image>
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      <image:title>Our work - Queen's Marque Public Realm</image:title>
    </image:image>
    <image:image>
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      <image:title>Our work - Queen's Marque Public Realm</image:title>
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    <image:image>
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      <image:title>Our work - Queen's Marque Public Realm</image:title>
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    <image:image>
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      <image:title>Our work - Queen's Marque Public Realm</image:title>
    </image:image>
    <image:image>
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      <image:title>Our work - Queen's Marque Public Realm</image:title>
    </image:image>
    <image:image>
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      <image:title>Our work - Queen's Marque Public Realm</image:title>
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    <image:image>
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      <image:title>Our work - Queen's Marque Public Realm</image:title>
    </image:image>
    <image:image>
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      <image:title>Our work - Queen's Marque Public Realm</image:title>
    </image:image>
    <image:image>
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      <image:title>Our work - Queen's Marque Public Realm</image:title>
    </image:image>
    <image:image>
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      <image:title>Our work - Queen's Marque Public Realm</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1667402508588-KARVJQFSY1KS3KP68DJ1/JARDINE_QUEENS_MARQUE_0821_25+-cropped.jpg</image:loc>
      <image:title>Our work - Queen's Marque Public Realm</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1667402507773-JYAVEPNKYCW8Z1FAPRD0/JARDINE_QUEENS_MARQUE_0821_21-cropped.jpg</image:loc>
      <image:title>Our work - Queen's Marque Public Realm</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/queens-marque-1-cc7gn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-20</lastmod>
    <image:image>
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      <image:title>Our work - Stewart McKelvey Roof Terraces</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1666988621157-I7R3VQAEIM2OEG5CEP7I/JARDINE_Stew_Mac_0821_40.jpg</image:loc>
      <image:title>Our work - Stewart McKelvey Roof Terraces</image:title>
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    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1594231107292-OJZQ4DO7XMRPVPTE87N7/Indian-Point.jpg</image:loc>
      <image:title>Our work - Labrador West Parks and Trails Master Plan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714654875302-GH6F59IGPRXQ21MOMC2N/art-installation-axo+-+Lab+West+Parks+and+Trails+Master+Plan+-+2019.jpg</image:loc>
      <image:title>Our work - Labrador West Parks and Trails Master Plan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714654876461-2DLZRYOL4MAKSRC02W90/programming-section+-+Lab+West+Parks+and+Trails+Master+Plan+-+2019.jpg</image:loc>
      <image:title>Our work - Labrador West Parks and Trails Master Plan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714654875381-HS8P684ZXU4QLWJRVWVI/light-installation-axo+-+Lab+West+Parks+and+Trails+Master+Plan+-+2019.jpg</image:loc>
      <image:title>Our work - Labrador West Parks and Trails Master Plan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714654878588-JKKJ8VHF7UUHHBARW05D/Tanya-Lake+-+Lab+West+Parks+and+Trails+Master+Plan+-+2019.jpg</image:loc>
      <image:title>Our work - Labrador West Parks and Trails Master Plan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714654876292-M28L80ZYTHCFBY56GYCI/Master-Plan+-+Lab+West+Parks+and+Trails+Master+Plan+-+2019.jpg</image:loc>
      <image:title>Our work - Labrador West Parks and Trails Master Plan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714654877050-1QHEI6KTWZ4LIRK3GXK6/Sections_Page_1+-+Lab+West+Parks+and+Trails+Master+Plan+-+2019.jpg</image:loc>
      <image:title>Our work - Labrador West Parks and Trails Master Plan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714654877216-VL7NP1XL0BAQ8TI7IZ08/Sections_Page_2+-+Lab+West+Parks+and+Trails+Master+Plan+-+2019.jpg</image:loc>
      <image:title>Our work - Labrador West Parks and Trails Master Plan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714654878335-HRGLGX9UDXUWTUB3R1QO/Sledding-axo+-+Lab+West+Parks+and+Trails+Master+Plan+-+2019.jpg</image:loc>
      <image:title>Our work - Labrador West Parks and Trails Master Plan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714654879182-X0MM41G7V1NJ1ZSJVAPW/warming-stations-axo+-+Lab+West+Parks+and+Trails+Master+Plan+-+2019.jpg</image:loc>
      <image:title>Our work - Labrador West Parks and Trails Master Plan</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/birch-island-trail-newfoundland</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1563205385983-1D4ELX5L9I2B4IW43Q9V/Mockup-1---Birch-Island-Trail---credit-Fathom-Studio---MAY2019_Image.jpg</image:loc>
      <image:title>Our work - Birch Island Trail, Newfoundland</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1563205418481-VPRB2TCEI3ZXXRC8QKV1/Plan-Pages-F---Birch-Island-Trail---credit-Fathom-Studio---JUN2018_Image.jpg</image:loc>
      <image:title>Our work - Birch Island Trail, Newfoundland</image:title>
      <image:caption>FLEXIBLE SOLUTIONS Birch Island Conservation Area signage is made up of a flexible kit-of-parts with the ability to communicate any amount of information.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1563205445122-XP077OL3W5FI9TQ72ILT/BirchIsland+Logo+Colour+-+Birch+Island+Trail+-+credit+Fathom+Studio+-+MAY2019_Logo.jpg</image:loc>
      <image:title>Our work - Birch Island Trail, Newfoundland</image:title>
      <image:caption>RIVER’S INFLUENCE The river plays an important role in the graphic design elements reflecting its role in the landscape of Birch Island.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/birch-island-trail-newfoundland-r25me</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1675798271485-P7L2CAR19EWUYLYV8QUD/Yukon+University+Wayfinding+-+Jul2020+-+IMG_0496+-+edited.jpg</image:loc>
      <image:title>Our work - Yukon University Signage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1675798316797-E0QA3LUBMW2844IE1M3I/Yukon+University+Wayfinding+-+Jul2020+-+21642067_web1_200527_YKN_news_brief_YukonU_315-wb_1.jpg</image:loc>
      <image:title>Our work - Yukon University Signage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1675798318868-PB8NUZFMNMCHMGIWAQD9/Yukon+University+Wayfinding+-+Jul2020+-+IMG_0508.jpg</image:loc>
      <image:title>Our work - Yukon University Signage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1675798418632-7TN6MTHTF9I8Z2WY6VJ9/Design+families+-+10OCT19_H1%E2%80%93H6+copy.jpg</image:loc>
      <image:title>Our work - Yukon University Signage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1675798502051-3R2LUH63NKAVKQE8TDZB/Design+families+-+10OCT19_P1%E2%80%93P3+copy.jpg</image:loc>
      <image:title>Our work - Yukon University Signage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1675798543956-GMQBXCKQZVQBS9PYJF0J/Design+families+-+10OCT19_A1%E2%80%932%2C+B1%E2%80%932%2C+C1%E2%80%932+copy+2.jpg</image:loc>
      <image:title>Our work - Yukon University Signage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1675798599814-QTCT31ERA8VJK5OQTRQR/Design+families+-+10OCT19_Q1%E2%80%93Q2+copy.jpg</image:loc>
      <image:title>Our work - Yukon University Signage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1675798320197-9OEMSJ6ST9YEU19Z11NQ/Yukon+University+Wayfinding+-+Jul2020+-+IMG_0494+-+edited.jpg</image:loc>
      <image:title>Our work - Yukon University Signage</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/tanya-lake-community-centre</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1590432101020-LJZ54TAYN96PU394G8QO/winter-view-from-lake_BC-Tanya-Lake-Community-Centre-credit-Fathom-Studio.jpg</image:loc>
      <image:title>Our work - Tanya Lake Community Centre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1675365854877-TSQV0C1311RC7MPFV8YF/From+Beach+V.3+-+Tanya+Lake+Community+Centre+-+credit+Fathom+Studio.png</image:loc>
      <image:title>Our work - Tanya Lake Community Centre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1675365854162-69WGCGYE7HUWAH7PWEB9/Interior+2+revised+-+Tanya+Lake+Community+Centre+-+credit+Fathom+Studio.png</image:loc>
      <image:title>Our work - Tanya Lake Community Centre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1675365870186-MORNATVPBIIHR2ASTIPD/interior+looking+up+stairs+-+Tanya+Lake+Community+Centre+-+credit+Fathom+Studio.png</image:loc>
      <image:title>Our work - Tanya Lake Community Centre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1675365869818-6TPNFK1ZGIE8TIYLYFB0/outdoor+space+-+Tanya+Lake+Community+Centre+-+credit+Fathom+Studio.png</image:loc>
      <image:title>Our work - Tanya Lake Community Centre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1675365878232-L1CGIIE6BZKC7Q155N8J/winter+view+from+lake_BC+-+Tanya+Lake+Community+Centre+-+credit+Fathom+Studio.png</image:loc>
      <image:title>Our work - Tanya Lake Community Centre</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/cavendish-grove</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1570036671134-ZSS045BK51KZMWK5SLAF/plan-rendering---PC-Cavendish-Grove---credit-Fathom-Studio---Jan2017---IMG.jpg</image:loc>
      <image:title>Our work - Cavendish Grove</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1570036774605-U9YS18Y5YQCIOI4SEZV3/Bridge-Perspective---PC-Cavendish-Grove---credit-Fathom-Studio---Jul2017---IMG.jpg</image:loc>
      <image:title>Our work - Cavendish Grove</image:title>
      <image:caption>Routes for active transportation through the park encourage visitors to interact with the natural environment and each other.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1570036802680-MTFBQAAF80EEYEIUXFIH/Route-6-Entry---PC-Cavendish-Grove---credit-Fathom-Studio---Jul2017---IMG.jpg</image:loc>
      <image:title>Our work - Cavendish Grove</image:title>
      <image:caption>Entrance to the park from Route 6.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1570038548693-RDC1SSA9XR3U6BJXMHMC/Cavendish-Grove---veg-diagram-1---credit-Fathom-Studio.jpg</image:loc>
      <image:title>Our work - Cavendish Grove</image:title>
      <image:caption>Vegetation rehabilitation is to be completed in three phases. Phase 1 of 3</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1570038580970-DBFJQGLAWFUPOGJTZVR3/Cavendish-Grove---veg-diagram-2---credit-Fathom-Studio.jpg</image:loc>
      <image:title>Our work - Cavendish Grove</image:title>
      <image:caption>Phase 2 of 3.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1570038629404-N5MTY4OMXOEKSW9ZURD5/Cavendish-Grove---veg-diagram-3---credit-fathom-studio.jpg</image:loc>
      <image:title>Our work - Cavendish Grove</image:title>
      <image:caption>Phase 3 of 3.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/alderney-gate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1566322356714-N13S97QHJ2YW8FXF2NMQ/_Exterior-2---HRM-Alderney-Gate---credit-Julian-Parkinson---12FEB2019_f1473-Edit.jpg</image:loc>
      <image:title>Our work - Alderney Gate Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1566322481467-8H4VMG1P8APF4NAANY0G/Site-and-Context-Bridge-2---HRM-Alderney-Gate---credit-Julian-Parkinson---FEB2019_Image.jpg</image:loc>
      <image:title>Our work - Alderney Gate Wayfinding</image:title>
      <image:caption>Wooden slats and large lettering increases the sense of place as pedestrians move through the spaces of Alderney Gate.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1566322447188-JOIPL0KGIRQE02AAE09E/_Ferry-1---HRM-Alderney-Gate---credit-Julian-Parkinson---12FEB2019_f1408.jpg</image:loc>
      <image:title>Our work - Alderney Gate Wayfinding</image:title>
      <image:caption>Interior signage is designed to be informative and eye-catching.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1566322407167-XA56DK0HYRPS16AG1JWF/_Directional-2---HRM-Alderney-Gate---credit-Julian-Parkinson---12FEB2019_f1432.jpg</image:loc>
      <image:title>Our work - Alderney Gate Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1566322508460-P3P3VSUL3CD69SOV60TE/Overhead-Gate-1---HRM-Alderney-Gate---credit-JULIAN-PARKINSON---12FEB2019_1421-%28Edited%29.jpg</image:loc>
      <image:title>Our work - Alderney Gate Wayfinding</image:title>
      <image:caption>Overhead signage can be seen from a distance and helps pedestrians move through the space efficiently.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1566323217995-F4814QISA1PVQWH22A83/Aldnery-Gate---credit-JULIAN-PARKINSON---12FEB2019---f1477.jpg</image:loc>
      <image:title>Our work - Alderney Gate Wayfinding</image:title>
      <image:caption>Bright, large scale graphics in the parking garage aids in orientation for visitors and brightens the subterranean space.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/cogswell-transformed</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513276975334-EDKX0I7FGXISK27AXMBU/Red%2BBay%2Bpostcard_v10-5.jpg</image:loc>
      <image:title>Our work - Cogswell Transformed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714592288660-P71KAY0ZB8XB95IHIZD3/Study+Area+-+HRM+Cogswell+Interchange+Master+Plan+-+credit+Fathom+Studio+-+JAN2014_Image.jpg</image:loc>
      <image:title>Our work - Cogswell Transformed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714592484224-HUSM8SSMHSCEAT1A6HHB/Existing+to+Future+-+HRM+Cogswell+Interchange+Master+Plan+-+credit+Fathom+Studio+-+JAN2014_Image.jpg</image:loc>
      <image:title>Our work - Cogswell Transformed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714592355907-NLMIQ6DAA764F1AQP508/Today+7+-+HRM+Cogswell+Interchange+Master+Plan+-+credit+Fathom+Studio+-+SEP2013_Image_6589.JPG</image:loc>
      <image:title>Our work - Cogswell Transformed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714592448818-I4ES4Q8I1TCSVKY8EZXV/Ordnance+Yard+-+HRM+Cogswell+Interchange+Master+Plan+-+credit+Fathom+Studio+-+JAN2014_Image.jpg</image:loc>
      <image:title>Our work - Cogswell Transformed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714592449150-PK4ID85R9737N4AHPQ05/Render+1+-+HRM+Cogswell+Interchange+Master+Plan+-+credit+Fathom+Studio+-+JAN2014_Image.jpg</image:loc>
      <image:title>Our work - Cogswell Transformed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714592453087-X45TXHVHQHSLCGHCXRT1/Render+2+-+HRM+Cogswell+Interchange+Master+Plan+-+credit+Fathom+Studio+-+OCT2013_Image.jpg</image:loc>
      <image:title>Our work - Cogswell Transformed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714592453230-W42JFOR872SJ4I2M9URI/Render+3+-+HRM+Cogswell+Interchange+Master+Plan+-+credit+Fathom+Studio+-+JAN2016_Image.jpg</image:loc>
      <image:title>Our work - Cogswell Transformed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714592458322-DYO3J72T5ADTXK2B0CXT/Render+5+Barrington+-+HRM+Cogswell+Interchange+Master+Plan+-+credit+Fathom+Studio+-+JAN2016_Image.jpg</image:loc>
      <image:title>Our work - Cogswell Transformed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714592457667-MMURBHT0XYUL01XBHOH5/Render+6+Entrance+-+HRM+Cogswell+Interchange+Master+Plan+-+credit+Fathom+Studio+-+OCT2013_Image.jpg</image:loc>
      <image:title>Our work - Cogswell Transformed</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/coady-international-institute</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1563206787864-4EG2XV4GOIQE5LP2ZQ5T/Installed-Exhibition-14---Coady-International-Institute---credit-Fathom-Studio---SEP2010_0044.jpg</image:loc>
      <image:title>Our work - Coady International Institute</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1563206849693-50VFUPTHHCEBUFNHLK33/Donor-Recognition-2---Coady-International-Institute---credit-Fathom-Studio---2010_02.jpg</image:loc>
      <image:title>Our work - Coady International Institute</image:title>
      <image:caption>Donor recognition wall.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1563206872536-Y9C3D707VQBPXXA6VJGZ/Installed-Exhibition-16---Coady-International-Institute---credit-Fathom-Studio---SEP2010_0040.jpg</image:loc>
      <image:title>Our work - Coady International Institute</image:title>
      <image:caption>DISCOVERING THE COMMUNITY An intuitive touch screen interface to explore a stunning mosaic of Moses Coady, composed of more than 3500 photographs of people who have left a mark on the Institute.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1563206892551-VQ2SX2HVASEXDNEZKB0I/Installed-Interactive-10---Coady-International-Institute---credit-Fathom-Studio---JUN2010_8788.jpg</image:loc>
      <image:title>Our work - Coady International Institute</image:title>
      <image:caption>STUDENT EXPERIENCE AT YOUR FINGERTIPS A wall of touchscreens invites students to record impressions of their time at the Institute through video, and to retrieve testimonials and photos from previous students.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1563206917644-IQYORMT7XWYCXGWX5PB3/Installed-Exterior-Signage-10---Coady-International-Institute---credit-Scotty-Sherin---NOV2014_A66F9542.jpg</image:loc>
      <image:title>Our work - Coady International Institute</image:title>
      <image:caption>SIGNAGE The signage program directs users throughout the East and West wings of the campus, while complementing the Institute’s new interpretive installations and the surrounding architecture.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/colonial-building-museum</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1562869921387-LFO789C2P61XIX69PWQB/Render+1+-+Colonial+Building+Museum+-+credit+Fathom+Studio+-+UN2017_Image.jpg</image:loc>
      <image:title>Our work - Colonial Building Museum</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1563201708271-CR9AP64T5SNZU6OKL1RX/Photo-Home---Colonial-Building-Museum---credit-Fathom-Studio---2016_Image.jpg</image:loc>
      <image:title>Our work - Colonial Building Museum</image:title>
      <image:caption>HISTORY HAPPENED HERE The Colonial Building during the riot of 1932.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1563201734613-UMHW6F5N9ED2IBSB63VD/Identity-House-of-Cards-2---Colonial-Building-Museum---credit-Fathom-Studio---OCT2015_Image.jpg</image:loc>
      <image:title>Our work - Colonial Building Museum</image:title>
      <image:caption>SEAMLESS BRANDING A proposed poster for Colonial Building exhibitions.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/st-francis-xavier-masterplan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1563456234121-K6H1FMU3N3PU2E6YTYGI/St.-FX-Master-Plan-Render_Combined_2019-04-15-edited.jpg</image:loc>
      <image:title>Our work - St. Francis Xavier University Campus Master Plan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1563455953114-4N97Q7BC9KS43R56ON0M/Flag-Plaza---St-FX-Masterplan---credit-Fathom-Studio_2019-04-15.jpg</image:loc>
      <image:title>Our work - St. Francis Xavier University Campus Master Plan</image:title>
      <image:caption>Flag Plaza overlooking St. FX Stadium</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1563219667898-E05T7E1BUQ49W6JOU0X4/MarthaDrive_PlanRendering_2018-09-11.jpg</image:loc>
      <image:title>Our work - St. Francis Xavier University Campus Master Plan</image:title>
      <image:caption>MARTHA DRIVE The masterplan design for St. FX University includes improvements to Martha Drive and a widened plaza in front of Morrison Hall.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1563454883895-K4DPJWL8SLUH0U1UWJTQ/Morrison-Render_Combined_2019-04-15-edited.jpg</image:loc>
      <image:title>Our work - St. Francis Xavier University Campus Master Plan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1563381320802-XVCCBAP14LKBJNRJ2J21/Circulation_Roadway-pavers---St-FX-University-Masterplan---credit-Fathom-Studio-04.jpg</image:loc>
      <image:title>Our work - St. Francis Xavier University Campus Master Plan</image:title>
      <image:caption>Construction detail of shared roads to ensure longevity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1563381773230-9JMEAGYIOAK649Y57Z1C/MasterPlan_Perspective---StFX-University---credit-Fathom-Studio.jpg</image:loc>
      <image:title>Our work - St. Francis Xavier University Campus Master Plan</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/delmore-buddy-daye-learning-institute</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1541179180242-IAOU39X6SA51WVGZQOWO/Reception-005.jpg</image:loc>
      <image:title>Our work - Delmore 'Buddy' Daye Learning Institute</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1699368102991-232360F805IYV371RCD8/Open+Office+1+-+DBDLI+-+credit+Julian+Parkinson+-+23Jul2018_076.jpg</image:loc>
      <image:title>Our work - Delmore 'Buddy' Daye Learning Institute</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1699368010671-WL9M14KYTRXD8V8Z55KZ/Gallery+1+-+BDBLI+-+credit+Julian+Parkinson+-+23Jul2018_123.jpg</image:loc>
      <image:title>Our work - Delmore 'Buddy' Daye Learning Institute</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1699368011479-QEKERILWD92C9KNR0X0D/Gallery+2+-+DBDLI+-+credit+Julian+Parkinson+-+23Jul2018_9327_129-Web.jpg</image:loc>
      <image:title>Our work - Delmore 'Buddy' Daye Learning Institute</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1699368011747-V20D3HHZKCKM5PU1DE4M/Kitchen+1+-+DBDLI+-+credit+Julian+Parkinson+-+23Jul2018_043-Edit.jpg</image:loc>
      <image:title>Our work - Delmore 'Buddy' Daye Learning Institute</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1699368147336-09TCZY8GDQ06KTTV8L92/Open+Office+3+-+DBDLI+-+credit+Julian+Parkinson+-+23Jul2018_083.jpg</image:loc>
      <image:title>Our work - Delmore 'Buddy' Daye Learning Institute</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1699368012627-N0BVQY69ZNC0W9E5REU3/Meeting+Space+1+-+DBDLI+-+credit+Julian+Parkinson+-+23Jul2018_103.jpg</image:loc>
      <image:title>Our work - Delmore 'Buddy' Daye Learning Institute</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1699368013712-QD0C86X97ZMLKM1BGV1G/Signage+-+DBDLI+-+credit+Julian+Parkinson+-+23Jul2018.jpg</image:loc>
      <image:title>Our work - Delmore 'Buddy' Daye Learning Institute</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/labrador-west-regional-growth-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1536693588740-HB1XIC7Z9W2UFUIEPHYW/Red%2BBay%2Bpostcard_v10-5.jpg</image:loc>
      <image:title>Our work - Labrador West Regional Growth Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1536693607067-CNMV1PJKHN54L30EVZPX/LAB-city_Lakefront-Park_Open-Space-Plan_1-2000rev2-01.jpg</image:loc>
      <image:title>Our work - Labrador West Regional Growth Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1536693621356-0HP0SJG36S21OQB8RLQJ/LABcity_TownCenter_Plan.jpg</image:loc>
      <image:title>Our work - Labrador West Regional Growth Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1536693640127-12H8DMWL8U6L2RPBGD0J/Wabush_Master-Plan_1-2000.jpg</image:loc>
      <image:title>Our work - Labrador West Regional Growth Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1536693709807-P349GS4SJR9PSNDT0UGF/Regional_Base-map_1-10000_TRAILS-01.jpg</image:loc>
      <image:title>Our work - Labrador West Regional Growth Strategy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/east-coast-trail-trailhead-and-community-signage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1697199361235-W13O8H0BC03N8GP3BRSX/EastCoastTrail-creditJBrokenshire-011A6659-Edit-web.jpg</image:loc>
      <image:title>Our work - East Coast Trail - Trailhead and Community Signage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1697199628806-CSRPY6Q8HRIL1RFCEEA2/EastCoastTrail-creditJBrokenshire-011A6661-web.jpg</image:loc>
      <image:title>Our work - East Coast Trail - Trailhead and Community Signage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1697199629125-6RCXSZN6448P6BMA1LOW/EastCoastTrail-creditJBrokenshire-011A6686-Edit-Web.jpg</image:loc>
      <image:title>Our work - East Coast Trail - Trailhead and Community Signage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1697199630322-468CF328TMG0PN0KLN72/EastCoastTrail-creditJBrokenshire-011A6713-Edit-Web.jpg</image:loc>
      <image:title>Our work - East Coast Trail - Trailhead and Community Signage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1697199678698-12GEWE7Q58H4HMHC6TXB/28-Caplin-Bay-Path---East-Coast-Trail-ECT-Maps---credit-Fathom-Studio---JUN2017_Image-01.jpg</image:loc>
      <image:title>Our work - East Coast Trail - Trailhead and Community Signage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1697199631449-X43EXV98HU9FVF0EEVM2/EastCoastTrail-creditJBrokenshire-011A6726-Edit-Web.jpg</image:loc>
      <image:title>Our work - East Coast Trail - Trailhead and Community Signage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1697199631762-N7N0PY7T4Z0OCE9YOZDD/Pages-Signage-Guide-5---East-Coast-Trail-ECT-Signage---credit-Fathom-StudiAPR2018_Image.jpg</image:loc>
      <image:title>Our work - East Coast Trail - Trailhead and Community Signage</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/destination-borden-carleton</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1536691601042-Y2EZ1J6OT7FJYYFMUGRC/IMG_6232.JPG</image:loc>
      <image:title>Our work - Destination Borden-Carleton</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714590330085-GE9F9XFTD29PRX6E5I0E/Borden+Carleton+-Plan_Fab+Yards+-+credit+Fathom_Studio+-+Apr2018.jpg</image:loc>
      <image:title>Our work - Destination Borden-Carleton</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714590331013-9TJJBDVVZ3HFCNN61HZT/Borden+Carleton+-Plan_Overall+-+credit+Fathom_Studio+-+Mar2018.jpg</image:loc>
      <image:title>Our work - Destination Borden-Carleton</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714590328975-3ZYRNC6JVCG3ST73KCDT/Borden+Carleton+-+Perspective_Noonan+Shore+-+credit+Fathom_Studio+-+Mar2018.jpg</image:loc>
      <image:title>Our work - Destination Borden-Carleton</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714590328340-8SXIBXPMZRNMO69CD342/Borden+Carleton+-+Perspective_Fab+yards+-+credit+Fathom_Studio+-+Mar2018.jpg</image:loc>
      <image:title>Our work - Destination Borden-Carleton</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714590327772-RQR3YVSPZ0E39MT251VA/Borden+Carleton+-+Artist+Residence+-View+3+-+credit+Fathom_Studio+-+Mar2018.jpg</image:loc>
      <image:title>Our work - Destination Borden-Carleton</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714590329467-IDLA1SGDSE22N67JAW8I/Borden+Carleton+-Perspective_Studio_2+-+credit+Fathom_Studio+-+Mar2018.jpg</image:loc>
      <image:title>Our work - Destination Borden-Carleton</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/canada-150-trail</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561558171633-36RI7TL6O4NYS33095IA/Trail-11---Canada-150-Trail---credit-Scotty-Sherin---JAN2018_5113-Web.jpg</image:loc>
      <image:title>Our work - Canada 150 Lookout and Trail</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1673806903156-YUUHCMQOL9OERSROKGL0/JARDINE_FATHOM_CANADA150-18.jpg</image:loc>
      <image:title>Our work - Canada 150 Lookout and Trail</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1673806900170-Q91MKXVJ8A3TUQO378I7/JARDINE_FATHOM_CANADA150-3.jpg</image:loc>
      <image:title>Our work - Canada 150 Lookout and Trail</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1673806924535-YTG78KQ9TC4N8QLTQUI6/JARDINE_FATHOM_CANADA150-19.jpg</image:loc>
      <image:title>Our work - Canada 150 Lookout and Trail</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1673806951281-UQ388JMXC0T4K8Z1IO42/JARDINE_FATHOM_CANADA150-9.jpg</image:loc>
      <image:title>Our work - Canada 150 Lookout and Trail</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1673806885544-SM9TF48SXI6T0CHQOB20/JARDINE_FATHOM_CANADA150-4.jpg</image:loc>
      <image:title>Our work - Canada 150 Lookout and Trail</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1673806933561-PWZZ343UKVAYHOORKL5U/JARDINE_FATHOM_CANADA150-17.jpg</image:loc>
      <image:title>Our work - Canada 150 Lookout and Trail</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1673806927482-LFR5MGZK338GHFAGU1X3/JARDINE_FATHOM_CANADA150-13.jpg</image:loc>
      <image:title>Our work - Canada 150 Lookout and Trail</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1673806936307-QXEL4DWP4ZWTZXNES8XF/JARDINE_FATHOM_CANADA150-15.jpg</image:loc>
      <image:title>Our work - Canada 150 Lookout and Trail</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1673806701729-OBJJ77T06UVM3YIR0OIC/Installed+Signage+2+-+Canada+150+Trail+-+credit+Scotty+Sherin+-+JAN2018_66F5954.jpg</image:loc>
      <image:title>Our work - Canada 150 Lookout and Trail</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1673806717059-8U6NSNQ4KI3H9E2APYS6/Installed+Signage+4+-+Canada+150+Trail+-+credit+Scotty+Sherin+-+JAN2018_4459.jpg</image:loc>
      <image:title>Our work - Canada 150 Lookout and Trail</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1673806954308-ZAZJ5H5ECYDD1ZVBFH7X/JARDINE_FATHOM_CANADA150-12.jpg</image:loc>
      <image:title>Our work - Canada 150 Lookout and Trail</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1673806886630-GD68LE0PV0RNX4CXLSSX/JARDINE_FATHOM_CANADA150-1.jpg</image:loc>
      <image:title>Our work - Canada 150 Lookout and Trail</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/peterborough-and-the-kawarthas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1563797950651-J8M97HUDT7ZPH6I00XWQ/Web---Tease---Peterborough-and-Kawarthas---credit-Fathom-Studio.jpg</image:loc>
      <image:title>Our work - Peterborough and the Kawarthas Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714656718467-U94LO081TM3SQCHG1BSK/Welcome+Sign+-+Peterborough+and+Kawarthas+-+credit+Fathom+Studio+-+Apr2018+-+IMG.jpg</image:loc>
      <image:title>Our work - Peterborough and the Kawarthas Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714656716836-BQXAH4X6D87TAKHXH3JY/Design+Guide+Mockup+2+-+Peterborough+and+Kawarthas+-+credit+Fathom+Studio+-+Apr2018+-+IMG.jpg</image:loc>
      <image:title>Our work - Peterborough and the Kawarthas Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714656717223-1IOGQSS8EAOHH69C8LEZ/Destination+-+Peterborough+and+Kawarthas+-+credit+Fathom+Studio+-+Apr2018+-+IMG.jpg</image:loc>
      <image:title>Our work - Peterborough and the Kawarthas Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714656718115-R27J1OF25IL2T9G3J0GC/PaddleSign+-+Peterborough+and+Kawarthas+-+credit+Fathom+Studio+-+Apr2018+-+IMG.jpg</image:loc>
      <image:title>Our work - Peterborough and the Kawarthas Wayfinding</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/jerome-walsh-museum</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1536349432595-4868QSC1W0N71FKE28BG/VIEW+05.jpg</image:loc>
      <image:title>Our work - Jerome Walsh Museum</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1536349591517-6Y01VER6H55E8S1NNBLO/Gerard+Walsh+Museum_original.jpg</image:loc>
      <image:title>Our work - Jerome Walsh Museum</image:title>
      <image:caption>The Jerome Walsh Museum is a traditional coastal home, built on piles overhanging the shoreline.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1536349659180-LOW0DOA7W633T3LYYMH4/VIEW+01.jpg</image:loc>
      <image:title>Our work - Jerome Walsh Museum</image:title>
      <image:caption>The first concept for the new building takes inspiration from the existing building and the traditional fishing stages found in coastal communities throughout Newfoundland.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1536349628466-GQCBVMXZP3KSPUGX3PDN/ElevationCombo.jpg</image:loc>
      <image:title>Our work - Jerome Walsh Museum</image:title>
      <image:caption>Jerome had covered the building with artifacts, many of which were painted around. The shapes and windows on the existing building face were used as inspiration for the placement of windows for this building concept.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1536349691766-PDN8K7BIKA5YK28V5KQL/VIEW+02.jpg</image:loc>
      <image:title>Our work - Jerome Walsh Museum</image:title>
      <image:caption>The orange corridor will be used to display artifacts from Jerome's collection as well as interpretive elements to tell his story. The orange colour was inspired by the existing wharf and the brightly coloured coastal homes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1536349722036-8RZ870SEU3XQIXO20L2S/VIEW+04.jpg</image:loc>
      <image:title>Our work - Jerome Walsh Museum</image:title>
      <image:caption>The new wharf can be used as event or performance space. A lower, floating portion, can act as a kayak or dory rental launch and allow visitors to access and view the property from the water.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1536349743729-QY4L1AUH83OESYN3AM7H/VIEW+05.jpg</image:loc>
      <image:title>Our work - Jerome Walsh Museum</image:title>
      <image:caption>A large portrait of Jerome on the panel across the road will send visitors off with a smile and a wave.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1536666152160-SXMXZ3FYXL9WLU84QSVH/LANDSCAPE_OPTION+A_update.jpg</image:loc>
      <image:title>Our work - Jerome Walsh Museum</image:title>
      <image:caption>The site plan enforces the linear nature of the building and the wharf. The property will be treated to blend in with the surrounding landscape while providing accessible paths, picnic areas, and spill out space for events</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/north-shore-spirit-trail</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1517325819431-RE4DFATW15RDKCRZJ455/cityofnvan-1509-317%2B-%2BLowRes.jpg</image:loc>
      <image:title>Our work - North Shore Spirit Trail</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1517325966529-8SCJS3FHGAE1K78JQP3C/static1.squarespace.gif</image:loc>
      <image:title>Our work - North Shore Spirit Trail</image:title>
      <image:caption>THE SIGNAGE SYSTEM The system includes signs to direct, assure, identify and inspire. Types include a trailhead gateway, an information kiosk, a trail-blazer sign, and a minor entrance identification post.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1517325998843-QH9W5R82MCHQYQP0RIMW/IMG_5695-cropped.jpg</image:loc>
      <image:title>Our work - North Shore Spirit Trail</image:title>
      <image:caption>MINOR ENTRANCE IDENTIFICATION A minor entrance identification post subtly but clearly identifies entrances.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1517326029414-P8G98SXNEQQI39O0FZ9L/static1.squarespace.jpg</image:loc>
      <image:title>Our work - North Shore Spirit Trail</image:title>
      <image:caption>DIRECTIONAL AND IDENTIFICATION SIGNAGE Signs balance visibility with environmental sensitivity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1517326063868-TXCMW7L84N7LCNCTFN9M/cityofnvan-1509-078---LowRes.jpg</image:loc>
      <image:title>Our work - North Shore Spirit Trail</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1563199876085-D47Z9II7WCDU7H6T3K8K/Installed+Signage+-+North+Shore+Spirit+Trail+-+credit+North+Shore+Spirit+Trail+-+APR2016_14+-+Low+Res.jpg</image:loc>
      <image:title>Our work - North Shore Spirit Trail</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/the-road-to-vimy-and-beyond-19141918</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1563197764405-YFIC6VVAQ83J0BAA04H1/Exhibition-2---Army-Museum-Vimy-Exhibit---credit-Fathom-Studio---MAY2019_02.jpg</image:loc>
      <image:title>Our work - The Road to Vimy and Beyond, 1914–1918</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1517325185145-HJ2ZEGNKU3VHTJ9SZUKU/static1.squarespace.jpg</image:loc>
      <image:title>Our work - The Road to Vimy and Beyond, 1914–1918</image:title>
      <image:caption>THE CENTERPIECE OF THE EXHIBIT The permanent exhibition, The Road to Vimy Ridge and Beyond, 1914–1918, features a complete scale model of the famous Vimy Memorial, a massive and emotionally powerful monument to the sacrifice of Canadians who fought and died in the First World War.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1517325285125-HKR67P7459JKL1L4U7NT/static1.squarespace-1.jpg</image:loc>
      <image:title>Our work - The Road to Vimy and Beyond, 1914–1918</image:title>
      <image:caption>THE “WAR TO END ALL WARS” Opened in 2014, this exhibit recounts the epic story of Canadians who fought in the First World War—with a special focus on the experiences of Nova Scotian soldiers who served and sacrificed in the “war to end all wars.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1517325309803-531TIGON6N61WQA0ASQZ/static1.squarespace-2.jpg</image:loc>
      <image:title>Our work - The Road to Vimy and Beyond, 1914–1918</image:title>
      <image:caption>A SPECIAL FOCUS ON NOVA SCOTIANS Canada was a young nation of just 8 million people when the First World War erupted in 1914. Over the next four years, more than 600,000 Canadians “went over” to fight for freedom, thousands more men and women remained at home to support the cause. This is their story.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1517325452607-KU08YHN3Y7N2O9XM9HKZ/static1.squarespace.jpg</image:loc>
      <image:title>Our work - The Road to Vimy and Beyond, 1914–1918</image:title>
      <image:caption>WELCOME SCREEN We designed an interactive touchscreen, mounted within a re-creation of a military equipment crate, allowing museum visitors to explore key WWI battles involving Canadian soldiers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1517325535317-D2K04X2VMDAB7Z53U83O/Interatcive-2.jpg</image:loc>
      <image:title>Our work - The Road to Vimy and Beyond, 1914–1918</image:title>
      <image:caption>INTERACTIVE Located within a historic military building and surrounded by unique artifacts, the kiosk provides context for an exhibition that defined Canada as a nation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1517325570130-G3HHVHBRPW64VQMOBI09/static1.squarespace-1.jpg</image:loc>
      <image:title>Our work - The Road to Vimy and Beyond, 1914–1918</image:title>
      <image:caption>INTERACTIVE The popular conception of WWI is of battles that achieved little, but while the front lines may not have moved dramatically, each battle had innovations and outcomes that shaped the course of the war.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1517325593025-P2L3M6QQZOHCLU0YF7I0/static1.squarespace-2.jpg</image:loc>
      <image:title>Our work - The Road to Vimy and Beyond, 1914–1918</image:title>
      <image:caption>INTERACTIVE The kiosk covers pivotal battles of WWI involving Canadian forces, most notably Vimy Ridge. Form:Media has been steadily adding battle information to the kiosk as we approach the 100th anniversary of the conflicts.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/black-loyalist-heritage-centre</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1517322893878-UHZ8O5IS4ME598TF92YZ/Red%2BBay%2Bpostcard_v10-5.jpg</image:loc>
      <image:title>Our work - Black Loyalist Heritage Centre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1517323087846-7AFALLNZBACAIFPA1990/static1.squarespace.jpg</image:loc>
      <image:title>Our work - Black Loyalist Heritage Centre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1517323105648-8BIN3Q1CAXW3B9N3704O/static1.squarespace-1.jpg</image:loc>
      <image:title>Our work - Black Loyalist Heritage Centre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1517323123478-YV9MU68K8LJE2UAYIX9W/static1.squarespace-2.jpg</image:loc>
      <image:title>Our work - Black Loyalist Heritage Centre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1517323150095-C847PLQYZAD7O2C5LSTH/static1.squarespace-3.jpg</image:loc>
      <image:title>Our work - Black Loyalist Heritage Centre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1517323229520-U2057QVMP9LZA2SYUB3S/static1.squarespace.jpg</image:loc>
      <image:title>Our work - Black Loyalist Heritage Centre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1517323287727-YEZUAKATLCLQKB5XQSO3/IMG_0564.jpg</image:loc>
      <image:title>Our work - Black Loyalist Heritage Centre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1517323328659-T70ERQZFYF716VTZHCWL/Kiosk%2BD%2BMock%2BUp%2B2014_09_30%2B14.jpg</image:loc>
      <image:title>Our work - Black Loyalist Heritage Centre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1517323996195-J0Z9QFMYPKH6IU7EEZHO/Kiosk%2BD%2BMock%2BUp%2B2014_09_30%2B13.jpg</image:loc>
      <image:title>Our work - Black Loyalist Heritage Centre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1517324012663-WBI65RUDFJP07H7O8CDG/Kiosk%2BD%2BMock%2BUp%2B2014_09_30%2B20.jpg</image:loc>
      <image:title>Our work - Black Loyalist Heritage Centre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1517324050892-LZ8NUCCJXWBY9O2M2LO7/Kiosk%2BD%2BMock%2BUp%2B2014_09_30%2B29.jpg</image:loc>
      <image:title>Our work - Black Loyalist Heritage Centre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1517324107222-ZMMQYE2NWJNPXU9SV1V0/static1.squarespace.jpg</image:loc>
      <image:title>Our work - Black Loyalist Heritage Centre</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/illusuak-cultural-centre</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513360687574-EFACXEM62M91YR6PG0HC/Red%2BBay%2Bpostcard_v10-5.gif</image:loc>
      <image:title>Our work - Illusuak Cultural Centre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513360819007-SM3N1KGDLCIV2EP4EKVD/static1.squarespace.jpg</image:loc>
      <image:title>Our work - Illusuak Cultural Centre</image:title>
      <image:caption>LOGOTYPE The resulting logo positions Inuit heritage as the hero of the identity, referencing thehunter-gatherer culture of the region.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513360782752-O9BGIJRUZKTQ9ZLOPPKD/ILLUSUAK-Logo2_ADJ.gif</image:loc>
      <image:title>Our work - Illusuak Cultural Centre</image:title>
      <image:caption>BRAND STANDARDS A brand standards manual was created, and logotypes developed for multiple formats, from print to embroidery.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/trans-canada-trail</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1536780795541-95835SON23NZGRQ2V9OW/TCT+Corporate+Signage+Strategy_cover.jpg</image:loc>
      <image:title>Our work - Trans Canada Trail</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513360062646-KIZDUHAQM2TQJ7O0F0BM/static1.squarespace.jpg</image:loc>
      <image:title>Our work - Trans Canada Trail</image:title>
      <image:caption>TRAIL TYPES We had to take into account the diversity of trail types the TCT has to offer across the country: from urban streets, to wilderness single-track, to river and lake waterways. Signage needed to work inter-modally, and make the continuity of the TCT clear to trail users.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513360101262-JU2RZ9QH7EB7KZEKNK3S/TCT%2B36-37.jpg</image:loc>
      <image:title>Our work - Trans Canada Trail</image:title>
      <image:caption>CASE STUDIES When complete, the TCT will be the longest trail in the world, which puts it into a class of its own. Nonetheless, we were inspired by several storied long-distance trails across the world, like the Camino de Santiago (Spain) and the Appalachian Trail (USA).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513360128307-XY4MF3H4FVNXEGDIFPTP/TCT%2Bp16-17.jpg</image:loc>
      <image:title>Our work - Trans Canada Trail</image:title>
      <image:caption>UNDERSTANDING Every great project begins with identifying the problems to be solved. Form:Media went out to explore the TCT and experience the trail as any pedestrian or cyclist might. We compared policy and implementation, and interviewed stakeholders, partners and users to see where priorities lie.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513360162611-R9RQ0G990R19S7YV8YBA/static1.squarespace+copy.jpg</image:loc>
      <image:title>Our work - Trans Canada Trail</image:title>
      <image:caption>BRAND ANALYSIS Our analysis included a look at whether the TCT was fulfilling its brand promise. Did the trail feel like the longest trail in the world? Would a trail user getting on to walk in St. John's feel like they could just keep on going to Vancouver or Tuktoyaktuk (if they wanted to?)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513360221008-F52TTCUA5D5FHF6JFC5I/TCT%2Bp26-27+copy.jpg</image:loc>
      <image:title>Our work - Trans Canada Trail</image:title>
      <image:caption>THE CURRENT SYSTEM The TCT has thousands of existing assets on the trail across Canada: signs and various commemorative structures. We looked for opportunities to re-use or modify things that are already in the ground to save on costs and administrative burden.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513360247271-PTWJKXWUJFYUSLMF3XCJ/static1.squarespace+copy+2.jpg</image:loc>
      <image:title>Our work - Trans Canada Trail</image:title>
      <image:caption>EXISTING CONDITIONS Because TCT signs are located and installed by trail partners, we found a wide variety: some signs did their job, and some didn't.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513360276916-6H9RH5X39VYCKTQ9DXNZ/TCT%2Bp36-37.jpg</image:loc>
      <image:title>Our work - Trans Canada Trail</image:title>
      <image:caption>CASE STUDIES 2 Each case had something else to offer. The Camino de Santiago had a mythological pull, but it only became a popular secular route in the 20th century. The Appalachian Trail offered extreme challenges in wilderness areas, but appealed to Americans of all stripes. The Great Alleghany Passage (Pennsylvania) offered a clear, well signed trail experience. Loire à velo (France) presented tourists with safe easy cycling routes, and made trip planning easy. Lastly, the National Tourist Routes (Norway) added architectural interventions to complement the landscape and focus visitors' interest on Norway's system of tourist highways.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513360305184-TDIJKZFNWVDOODKQQNAE/static1.squarespace+copy+3.jpg</image:loc>
      <image:title>Our work - Trans Canada Trail</image:title>
      <image:caption>BRAND OPPORTUNITIES We recommended a set of badges which allowed the TCT to be itself: a family of interconnected regional trails rather than a unitary 24,000 km linear pathway. The badges would allow the TCT to balance regional needs with its own national brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513360328214-IH5DBXYSKKKC65HZOFUN/Origin%2Bto%2BTerminus_v02.png</image:loc>
      <image:title>Our work - Trans Canada Trail</image:title>
      <image:caption>LINEAR PARKWAY We saw the Trans Canada Trail as most trail users see it: a series of linear routes which connect communities across Canada. We wanted to be able to give it a legible structure like a big-city subway map.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/shelburne-gateway</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513358599516-HPKWNHKIYKAD5JCI9B9S/Red%2BBay%2Bpostcard_v10-5.jpg</image:loc>
      <image:title>Our work - Shelburne Gateway</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513358888216-AR4Y3HHKGNZ9ZEQKOJ2H/static1.squarespace.jpg</image:loc>
      <image:title>Our work - Shelburne Gateway</image:title>
      <image:caption>GATEWAY The gateway sign welcomes and directs visitors at a key junction leading to the town.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513358732471-9R08SE9RWLKZULH7MWZZ/SHELBURNEFABSPECS_1015-3.gif</image:loc>
      <image:title>Our work - Shelburne Gateway</image:title>
      <image:caption>GATEWAY The gateway sign is internally illuminated to light the town name and highlight the flag motif.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513358861893-M4FMQGSPVZTNFP39WT3J/IMG_2240.jpg</image:loc>
      <image:title>Our work - Shelburne Gateway</image:title>
      <image:caption>TRAIL BLAZER From the gateway into the town center, the visitor will be directed by a series of trailblazer signage.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/town-of-lunenburg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513354768877-7ROXORKQQLBVVJJWQXIK/Red%2BBay%2Bpostcard_v10-5.jpg</image:loc>
      <image:title>Our work - Town of Lunenburg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513355015135-RUZ275JWPR6GFI8CJNO7/static1.squarespace.jpg</image:loc>
      <image:title>Our work - Town of Lunenburg</image:title>
      <image:caption>TOWN OF LUNENBURG PEDESTRIAN WAYFINDING SYSTEM The design team took special pride and satisfaction in this project, knowing they were contributing to the enhancement of a world-renowned heritage site. They purposefully choose typefaces that are suggestive of eras past, and a colour palette that would not detract from the town’s brightly coloured houses. The sign’s slender vertical form fits the very narrow pedestrian corridor, often bustling with visitors in the summer season. Located at key corners and junctions throughout the town, the signs share historical information and directions to buildings of interest and the area’s main attractions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513355049812-T8YZ3X1CKVGHK07Q4KYR/static1.squarespace+copy.jpg</image:loc>
      <image:title>Our work - Town of Lunenburg</image:title>
      <image:caption>EXPLORE LUNENBURG The signage system promotes walking from the downtown core through to less explored residential areas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513355090962-HMAFGID3X6A33ZVPY6T3/static1.squarespace+copy+2.jpg</image:loc>
      <image:title>Our work - Town of Lunenburg</image:title>
      <image:caption>CARDINAL DIRECTIONS These 6” aluminum posts, painted in two tones of grey, include cardinal directions and text establishing the significance of the UNESCO World Heritage Site.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513355152618-3APQ8DDMMNNGM7P0AA7H/static1.squarespace+copy+3.jpg</image:loc>
      <image:title>Our work - Town of Lunenburg</image:title>
      <image:caption>MAPS ENCOURAGING NORTH-SOUTH CIRCULATION Each side includes: a silk-screened image or text; street name; town and zone map; UNESCO information; and noted buildings of significance in the immediate vicinity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513355182216-N8DGT7CFEF3E1952ZTAU/static1.squarespace+copy+4.jpg</image:loc>
      <image:title>Our work - Town of Lunenburg</image:title>
      <image:caption>NARROW CORRIDOR Given the congested nature of the built environment—with houses fronting the sidewalk along with street furniture—the signage footprint needed to be compact.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513355215325-UR7OC5KVNU0QBJINTM4P/6%2B-%2BMap%2BKiosk-Directory.jpg</image:loc>
      <image:title>Our work - Town of Lunenburg</image:title>
      <image:caption>UPDATED ANNUALLY Map kiosks sited in open areas give an overview of the town and communicate events and amenities. Printed maps use similar artwork.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513355247288-GCCHXHV96JDP9W111H70/static1.squarespace+copy+5.jpg</image:loc>
      <image:title>Our work - Town of Lunenburg</image:title>
      <image:caption>A MULTI-LINGUAL WELCOME The reverse side of the map kiosks use photography to establish how little the town has changed and includes welcoming messages and text</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513355278132-16S1JEV7EUUJA260XZ7Q/static1.squarespace+copy+6.jpg</image:loc>
      <image:title>Our work - Town of Lunenburg</image:title>
      <image:caption>RESPECT OF SITE Like the pedestrian directional signage, the map kiosks are prominent when required and inconspicuous when not.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513355310270-NZS6P2L7EXU0BAM15H65/10-A66F9167.jpg</image:loc>
      <image:title>Our work - Town of Lunenburg</image:title>
      <image:caption>SIGNAGE SUPPORTS COMMERCE We worked closely with their Board of Trade to ensure all products shared the same objective — to encourage lengthier stays within the town. Maps, available throughout the region, have attractions on one-side, and a commercial operations on the other. Directional signage encourages exploration of the town.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513355342818-AO6WNG2UIC5RI4GT61O8/11-IMG_0856.jpg</image:loc>
      <image:title>Our work - Town of Lunenburg</image:title>
      <image:caption>ENCOURAGING WALKING Customized maps show important stops within a few minutes' walk, while interpretive text introduces visitors to the Lunenburg story, building on the UNESCO World Heritage Site's strong historic brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513355368957-A6V3A13LMN6XBI7WHR66/12-IMG_1044.jpg</image:loc>
      <image:title>Our work - Town of Lunenburg</image:title>
      <image:caption>FROM CAR TO FOOT The second phase introduced signs to help people in cars find their way into town, to parking spots, and once out of their cars, to the town’s many commercial, cultural and heritage destinations.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/port-hawkesbury-community-trails</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513353788982-RTXO4EDR3674ZAKD1BA8/Red%2BBay%2Bpostcard_v10-5.jpg</image:loc>
      <image:title>Our work - Port Hawkesbury Community Trails</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513353979131-KBDTG8YVCKV8O0HJXRKG/static1.squarespace.jpg</image:loc>
      <image:title>Our work - Port Hawkesbury Community Trails</image:title>
      <image:caption>ENTRANCE IDENTIFICATION Working with an existing planter, we resurfaced the trail sign, and added trail information and a map. Colour coding and name reinforcement are used to identify the seven trails within the network.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513354012995-5OZYOS36QA4W7SUOVXAS/2-PH-Rack-Card.jpg</image:loc>
      <image:title>Our work - Port Hawkesbury Community Trails</image:title>
      <image:caption>PRINT COLLATERAL Printed rack cards are available at visitor information centres present the network of seven trails, along with trail usage information.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513354054312-IOFX01Z5IMHTDEDPZZFX/static1.squarespace+copy.jpg</image:loc>
      <image:title>Our work - Port Hawkesbury Community Trails</image:title>
      <image:caption>TRAIL HEAD SIGNAGE Trail head signs include maps—oriented based on location—travel distance, estimated time of travel, and “Please and Thank You” information.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513354090374-89MYCQO5E1TWDC6SDIOG/static1.squarespace+copy+2.jpg</image:loc>
      <image:title>Our work - Port Hawkesbury Community Trails</image:title>
      <image:caption>DIRECTIONAL SIGNAGE Directional signs along pathway junctions help users stay on course by communicating trail name along with distance and direction of travel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513354125308-LT6O9MKWHYOFOIAL4NKN/static1.squarespace+copy+3.jpg</image:loc>
      <image:title>Our work - Port Hawkesbury Community Trails</image:title>
      <image:caption>ASSURANCE SIGNAGE Assurance signs located along trails at key points communicate distance to trail origin and terminus.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513354158671-ANPMMHB7OKUFHN8OXOKN/static1.squarespace+copy+4.jpg</image:loc>
      <image:title>Our work - Port Hawkesbury Community Trails</image:title>
      <image:caption>CONNECTOR ROUTES Neutral grey signs are used for connector routes or cul-de-sacs. Messages communicate distance to end or next path.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/landscape-of-grand-pr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1562961333519-YKPK3I7C17DKEG170AGP/Grand-Pre-Tease-+Fathom+Studio+-+Web.jpg</image:loc>
      <image:title>Our work - Landscape of Grand Pré</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513284531936-MP62JPPFYRXH5XV634WL/static1.squarespace+copy+2.jpg</image:loc>
      <image:title>Our work - Landscape of Grand Pré</image:title>
      <image:caption>COMMUNITY IDENTIFICATION SIGN Highway guide signs entice travellers to take the next exit and explore.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513284561152-BS6NX1UHL3WA3S7HQE0W/static1.squarespace+copy.jpg</image:loc>
      <image:title>Our work - Landscape of Grand Pré</image:title>
      <image:caption>BILINGUAL WORDMARK Unique challenge: to create an efficient bilingual word mark. A star stands in for the hyphen used only in French, while also symbolizing the significant Acadian heritage of Grand Pré.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513284601897-OOMBA6HMB9CHL9RUESOK/static1.squarespace+copy+3.jpg</image:loc>
      <image:title>Our work - Landscape of Grand Pré</image:title>
      <image:caption>UNESCO WORLD HERITAGE SITE GATEWAY SIGN Vehicular gateway signs signal arrival, and welcome visitors to the site.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513284633244-VW3ZBGW11QJY1HKOEW1Q/static1.squarespace+copy+4.jpg</image:loc>
      <image:title>Our work - Landscape of Grand Pré</image:title>
      <image:caption>DIRECTIONAL SIGNAGE Vehicular directional signs direct visitors to points of interest, for a maximum of 3 destinations in both languages.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513284663142-15AD0QBQUL8A9IUMARUK/IMG_0519.jpg</image:loc>
      <image:title>Our work - Landscape of Grand Pré</image:title>
      <image:caption>VEHICULAR POINT OF INTEREST IDENTIFICATION Beacons identify important destinations and named areas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513284699405-J05KFVK6VSC6PRQ3EQQO/static1.squarespace+copy+5.jpg</image:loc>
      <image:title>Our work - Landscape of Grand Pré</image:title>
      <image:caption>VEHICULAR POINT OF INTEREST IDENTIFICATION The point of interest is shown, in both official languages.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513284753004-KTNRLK3RR4U0PA5831TA/IMG_0431.jpg</image:loc>
      <image:title>Our work - Landscape of Grand Pré</image:title>
      <image:caption>PEDESTRIAN ORIENTATION MAP A map shows "you are here" and important destinations to those on foot.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513284791168-HT7O60J0L28H87LAEMG4/static1.squarespace+copy+6.jpg</image:loc>
      <image:title>Our work - Landscape of Grand Pré</image:title>
      <image:caption>INTERPRETIVE SIGN Interpretive panels highlight areas of historical, cultural, natural or geographic significance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513284819340-DZ75NX2H4SEQS9MFTLCM/static1.squarespace.jpg</image:loc>
      <image:title>Our work - Landscape of Grand Pré</image:title>
      <image:caption>INTERPRETIVE PANEL Panels have a mix of text, maps, photographs and illustrations.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/hfx-sports-bar-grill</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513283863737-HZZCOP6VRM99OZIF1RN3/Red%2BBay%2Bpostcard_v10-5.gif</image:loc>
      <image:title>Our work - HFX Sports Bar &amp; Grill</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513283974804-6GFK88PI9XEK9TCSN9ZE/HFX_website2.jpg</image:loc>
      <image:title>Our work - HFX Sports Bar &amp; Grill</image:title>
      <image:caption>HFX SPORTS BAR &amp; GRILL WEBSITE The team’s mission was to create a site that communicated all the variety and excitement of a high-end sports bar together with clear and straightforward information on the bar’s offering—from back history to menu to reservations. The result is a very cleanly designed site that takes the visitor through the sports bar environment, food offering and wide roster of activities. The CMS allows the client to constantly and effortlessly update the site with new content, essential for the life of a sports bar with an ever-changing schedule of sports programming.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513284015388-ZBQZW80O4I9CEC1QDHO4/static1.squarespace.jpg</image:loc>
      <image:title>Our work - HFX Sports Bar &amp; Grill</image:title>
      <image:caption>FULL COLLATERAL From business cards, to take out menus.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513284044781-VQG0ILNUOQY7UZLS41SD/HFX_Campaigh4.jpg</image:loc>
      <image:title>Our work - HFX Sports Bar &amp; Grill</image:title>
      <image:caption>MENUS Menu covers, embossed with the logo hold water resistant sheets designed to be replaced as required.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/army-museum-halifax-citadel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561571222263-1HGIXHHJ8INYPKAGHYC1/Army-Museum-Brand-Web.jpg</image:loc>
      <image:title>Our work - Army Museum Halifax Citadel</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513283495666-95TR7I0ARQOVVRL3IVT2/Army%2BMuseum%2B2.gif</image:loc>
      <image:title>Our work - Army Museum Halifax Citadel</image:title>
      <image:caption>ARMY MUSEUM HALIFAX CITADEL LOGO The visual identity and implementation for the Army Museum Halifax Citadel references the 5th Canadian Division’s two-inch-by-three regimental wool shoulder-patch.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513283528148-NDJ94LW5WNA0RQ3Q7KXX/static1.squarespace.jpg</image:loc>
      <image:title>Our work - Army Museum Halifax Citadel</image:title>
      <image:caption>THE 5TH CANADIAN DIVISION REINSTATES A COLOURED PATCH ON UNIFORMS May 2014 saw the reinstatement of a coloured uniform patch, bringing the army back to its roots and a sign of respect for soldiers who fought in both world wars.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513283557535-YRRB6VDFW4HVLI39QN3O/Army%2BMuseum%2B3.gif</image:loc>
      <image:title>Our work - Army Museum Halifax Citadel</image:title>
      <image:caption>BRAND ASSETS Two logos were developed, one for each official language. We also vectorized and reworked existing artwork to create a revised AMHC crest.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513283596256-7R26D4NOC7ZCUNEDHHRL/Army%2BMuseum%2B4.jpg</image:loc>
      <image:title>Our work - Army Museum Halifax Citadel</image:title>
      <image:caption>COLLATERAL The logo was applied to various products, from postcards and rack-cards, to a self-directed walking tour program for the many World War l points of interest located in and around Halifax. Imagery focuses on the human side of war, and draw upon the Museum's rich collection of photography.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513283629410-LTFMLY83MR49OS5MYCL8/AMHC%2Bhomepage.jpg</image:loc>
      <image:title>Our work - Army Museum Halifax Citadel</image:title>
      <image:caption>WEBSITE We worked with the Army Museum Halifax Citadel to develop, design, and deploy a new AMHC website.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/town-of-yarmouth-wayfinding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513282258192-7S8SNJYSQMZGXVN9BNFE/Red%2BBay%2Bpostcard_v10-5.jpg</image:loc>
      <image:title>Our work - Town of Yarmouth Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513282757179-CTGZ79QJOKFDFKWS5DZ0/1_Vehicular-DIrectional_Town-of-Yarmouth-Signage.jpg</image:loc>
      <image:title>Our work - Town of Yarmouth Wayfinding</image:title>
      <image:caption>VEHICULAR DIRECTIONAL SYSTEM For visitors driving through town, the system directions them to four major districts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513282824197-ZIAYC5BF0RMHRBXM7JWB/1_Parking-ID_Town-of-Yarmouth-Signage.jpg</image:loc>
      <image:title>Our work - Town of Yarmouth Wayfinding</image:title>
      <image:caption>FROM CAR TO FOOT The vehicular system is aimed at getting visitors to an appropriate parking lot where they will also find information kiosks placed close by.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513282854377-VF5VOJHKDYZPQGGIQUAS/1_Info-sign_Town-of-Yarmouth-Signage.jpg</image:loc>
      <image:title>Our work - Town of Yarmouth Wayfinding</image:title>
      <image:caption>AN INTEGRATED SYSTEM From Busi signs to information kiosks, all signs are unified by colour, form, and use of logos and symbols.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513282884245-7BMS5GYFLB66Z6RL8OFE/1_Interpretive_Town-of-Yarmouth-Signage.jpg</image:loc>
      <image:title>Our work - Town of Yarmouth Wayfinding</image:title>
      <image:caption>INFORMATION KIOSKS The information kiosks have two panels, left and right. Here, the left panel indicates information about the immediate vicinity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513282928111-QMYTB83LQMGPKFBEW2H6/1_Interpretive-2_Town-of-Yarmouth-Signage.jpg</image:loc>
      <image:title>Our work - Town of Yarmouth Wayfinding</image:title>
      <image:caption>INTERPRETATION Some signs include historic images of what town town looked like in past eras.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513282959906-M57X9AR007OAK9QZIQG3/1_Trail_Town-of-Yarmouth-Signage.jpg</image:loc>
      <image:title>Our work - Town of Yarmouth Wayfinding</image:title>
      <image:caption>ACTIVE TRANSPORTATION From an active transportation network of trails to park identification signage, the system is meant to encouraging physical activity within the vast array of offerings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513282995616-844HZUA6BZCIAAIN5C5S/1_Park-ID_Town-of-Yarmouth-Signage.jpg</image:loc>
      <image:title>Our work - Town of Yarmouth Wayfinding</image:title>
      <image:caption>PARK INFORMATION All parks now come equipped with signs indicating proper behaviour, as well as points of interest in the area.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513283031901-CDB8FHGOYSJ1SD10UOXT/1_Icons_Town-of-Yarmouth-Signage.jpg+.jpg</image:loc>
      <image:title>Our work - Town of Yarmouth Wayfinding</image:title>
      <image:caption>YARMOUTH BRAND The Town of Yarmouth logo sits on the bottom of all signs. The symbol balances the detail map found on many signs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513283059809-TKWUDZ2ZHKIUXUGGHR48/1_Walking-Tour_Town-of-Yarmouth-Signage.jpg</image:loc>
      <image:title>Our work - Town of Yarmouth Wayfinding</image:title>
      <image:caption>WALKING TOUR Signs within the Historic Houses district takes visitors on a self-guided walking tour.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513283098988-NL4R2HID5KCIUULMQ5N5/recreation-banner-3.jpg</image:loc>
      <image:title>Our work - Town of Yarmouth Wayfinding</image:title>
      <image:caption>DISTRICT BOUNDARY BANNERS To mark the perimeters, we designed three banners for each of the districts: historic houses district; recreation zone; and historic waterfront.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/robinsons-island-trail-system-prince-edward-island-national-park</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513281125147-BP51VK4DFOZSC7ZW2H1Z/static1.squarespace.jpg</image:loc>
      <image:title>Our work - Robinsons Island Trail System Wayfinding &amp; Interpretive Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513281314382-RTFY983V8G3A25Y313CS/D2-03.jpg</image:loc>
      <image:title>Our work - Robinsons Island Trail System Wayfinding &amp; Interpretive Design</image:title>
      <image:caption>PARKS CANADA SIGNAGE Much of the sign system is operational in nature and adheres to the Parks Canada Identity Program Exterior Signage Standards and Guidelines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513281368217-U7NUCV16SACJ76TK5LKH/TH-07.jpg</image:loc>
      <image:title>Our work - Robinsons Island Trail System Wayfinding &amp; Interpretive Design</image:title>
      <image:caption>THE TRAIL SYSTEM The 6 kilometer stacked loop trail has smooth packed surfaces ideal for biking, hiking or walking and has spurs that lead to technical trail features for beginner mountain bikers, such as rock bridges, teeter-totters, and moguls</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513281404276-LHB2TY9ZLVEURNFZQ5SN/TH-08.jpg</image:loc>
      <image:title>Our work - Robinsons Island Trail System Wayfinding &amp; Interpretive Design</image:title>
      <image:caption>TRAILHEAD The system was designed to take into consideration novice riders, and provides a bike repair station with and instructions for general bike maintenance and safety.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513281438712-MU0H3MD7ITPQXOEYMQ24/TH-02.jpg</image:loc>
      <image:title>Our work - Robinsons Island Trail System Wayfinding &amp; Interpretive Design</image:title>
      <image:caption>MULTI-USE TRAIL The trail is shared by many users—hikers of all types, and bikers. For everyone’s safety, hikers travel counter clockwise, bikers travel clockwise.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513281477183-PCMQCWYX3F36R4VAKDTW/LTB-02.jpg</image:loc>
      <image:title>Our work - Robinsons Island Trail System Wayfinding &amp; Interpretive Design</image:title>
      <image:caption>MOUNTAIN BIKE FEATURES The 12 technical trail features are clearly marked with instructions at each entrance. These features are designed to challenge beginner to intermediate mountain bikers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513281526707-TC7ATR7MOXFTJF0QYE9E/LTB-05.jpg</image:loc>
      <image:title>Our work - Robinsons Island Trail System Wayfinding &amp; Interpretive Design</image:title>
      <image:caption>LEARN TO MOUNTAIN BIKE Integral to the trail experience are landscaped elements which help people of all ages learn to mountain bike. Signs indicate the difficulty of each feature, explain how it is to be used, and give tips to help people improve their skills.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513281553574-SJEUW7R1WEWP6QQ8B00R/LTB-07.png</image:loc>
      <image:title>Our work - Robinsons Island Trail System Wayfinding &amp; Interpretive Design</image:title>
      <image:caption>ILLUSTRATING THE FEATURES Instructions for the 12 features are located at each entry point.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513281833740-FW3F7SBE3MZCYQ56TYSS/MAP-01.jpg</image:loc>
      <image:title>Our work - Robinsons Island Trail System Wayfinding &amp; Interpretive Design</image:title>
      <image:caption>ORIENTATION Located at key intersections, “you are here” maps that provide orientation and guide visitors to and from the main loop, and well as to exit paths should they wish to leave the trail.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513281915202-FPSMOK3DYC6D1YMDZEHJ/MUT-05.jpg</image:loc>
      <image:title>Our work - Robinsons Island Trail System Wayfinding &amp; Interpretive Design</image:title>
      <image:caption>MULTI-USE TRAIL At the entrances to the trail loop, signs assure visitors that they are on the right (or wrong) path.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513281952596-I79TXLU8GB3WVSME4NUJ/L3-01.jpg</image:loc>
      <image:title>Our work - Robinsons Island Trail System Wayfinding &amp; Interpretive Design</image:title>
      <image:caption>WAYFINDING Operational signage directs users to trail entrances. These signs work in concert with multi-use trail directional signage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513281988253-LXD8P382RE88VBHOSZO5/L6-07.jpg</image:loc>
      <image:title>Our work - Robinsons Island Trail System Wayfinding &amp; Interpretive Design</image:title>
      <image:caption>ON- AND OFF-SEASON Operational signage direct trail users to important amenities like lookoffs, and parking lots.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513282025690-0TYVKUGJOZ2JMZHQZ8CM/TH-10.jpg</image:loc>
      <image:title>Our work - Robinsons Island Trail System Wayfinding &amp; Interpretive Design</image:title>
      <image:caption>PARK ANNOUNCEMENTS The trailhead sign includes an area designagted for temporary messaging.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/fundy-national-park</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513280255032-PKH9IRMDZNL4NWQUELN1/Red%2BBay%2Bpostcard_v10-5.jpg</image:loc>
      <image:title>Our work - Fundy National Park</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513280449586-48YMN8MTWGBIZU1LA6EB/static1.squarespace.jpg</image:loc>
      <image:title>Our work - Fundy National Park</image:title>
      <image:caption>TACTILE SIGNAGE Trail signage includes tactile sculptures and rubbing plates of the park’s many creatures.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513280485570-GC77N9JG05M7EKQV5NV2/static1.squarespace+copy.jpg</image:loc>
      <image:title>Our work - Fundy National Park</image:title>
      <image:caption>MONOLITHIC POSTS Monolithic posts at are a signature element located at the lookout.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513280520875-UEZN27UTQD9I8S4KJCLL/static1.squarespace+copy+2.jpg</image:loc>
      <image:title>Our work - Fundy National Park</image:title>
      <image:caption>THE PARK’S ECOLOGICAL INTEGRITY Monolithic posts at Falcons Lookout showcase Parks Canada’s role in maintaining the park’s ecological integrity, as well as how visitors can help.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513280551868-FDMYPP48HKC7DPWJP7Z3/static1.squarespace+copy+3.jpg</image:loc>
      <image:title>Our work - Fundy National Park</image:title>
      <image:caption>TACTILE MODEL Dickson Falls Lookoff Plaza, the park’s signature view area, was renovated and features a tactile model of the park, signage and animal footprints.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513280595363-E4QBP3DYVM21SZAHYRY7/static1.squarespace+copy+4.jpg</image:loc>
      <image:title>Our work - Fundy National Park</image:title>
      <image:caption>TRAIL SIGNAGE Interpretive panels are located along the walking trail.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513280629317-D2FAHN1D4SJJJYUGQQE2/static1.squarespace+copy+5.jpg</image:loc>
      <image:title>Our work - Fundy National Park</image:title>
      <image:caption>HISTORIC LOGGING HERITAGE Built structures and graphic panels at Point Wolfe evoke the park’s historic logging heritage.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/prince-edward-island-national-park-robinsons-island</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513278712010-PGQNQ5RE1XC2K3MCGPXC/static1.squarespace.jpg</image:loc>
      <image:title>Our work - Robinsons Island National Park Plan &amp; Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714676441752-TIHS3EBB1WYVPZ78B70O/CB_04PC+Robinsons+Island+-+credit+Fathom+Studio+-+OCT2016.jpg</image:loc>
      <image:title>Our work - Robinsons Island National Park Plan &amp; Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714676568488-WR7YNVZVVST9UKVQEG2U/KT+-+PC+Robinsons+Island+-+credit+Fathom+Studio+-+Oct2016+-+IMG.jpg</image:loc>
      <image:title>Our work - Robinsons Island National Park Plan &amp; Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714676696899-8PFOD61DXB28Y05KRI89/SA-04PC+Robinsons+Island+-+credit+Fathom+Studio+-+OCT2016.jpg</image:loc>
      <image:title>Our work - Robinsons Island National Park Plan &amp; Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714676719115-X4JS49OOI206LRIUGNP2/SA-10PC+Robinsons+Island+-+credit+Fathom+Studio+-+OCT2016.jpg</image:loc>
      <image:title>Our work - Robinsons Island National Park Plan &amp; Design</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/point-pleasant-park-comprehensive-plan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561494634305-DQ1YZ4RWR7O1Y80YW5D5/overall+park+plan-lr.jpg</image:loc>
      <image:title>Our work - Point Pleasant Park Comprehensive Plan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714658323203-FZPQWMBE7ILGQ6RQFUZM/Z2A_CAMBRIDGE_GATEWAY.jpg</image:loc>
      <image:title>Our work - Point Pleasant Park Comprehensive Plan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714658325898-YZ6HAZD5RROGBV5LY5GB/Z4_EASTERN_SHORELINE.jpg</image:loc>
      <image:title>Our work - Point Pleasant Park Comprehensive Plan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714658612037-184MZQESK4HOC75SAIG1/Harbour+entrance+.jpg</image:loc>
      <image:title>Our work - Point Pleasant Park Comprehensive Plan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714658626016-S246K7QR5V6H2UF777MJ/z+chain+battery.jpg</image:loc>
      <image:title>Our work - Point Pleasant Park Comprehensive Plan</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/erindale-estates-playground</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1563194503294-VN8NGAYTZNFH30JZPHQR/Aerial---Erindale-Estates---credit-Fathom-Studio---2016_DJI_0645.jpg</image:loc>
      <image:title>Our work - Erindale Estates Playground</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714673475865-8RIUL3WVVNOKV4WJHLID/DJI_0656.jpeg</image:loc>
      <image:title>Our work - Erindale Estates Playground</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714673595383-W3L8KCE9RCMUJDRE2VIU/Installed+5+-+Erindale+Estates+Playground+-+credit+Fathom+Studio+-+MAY2016_20160518_144910.jpg</image:loc>
      <image:title>Our work - Erindale Estates Playground</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714673566315-BPLBXOWUMKIBIS2TPSTL/DJI_0648.jpeg</image:loc>
      <image:title>Our work - Erindale Estates Playground</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714673390178-FLJPSMREEUHS6E3I7AHL/Banner---Erindale-Estates-Playground---credit-Fathom-Studio---MAY2016_Image.jpg</image:loc>
      <image:title>Our work - Erindale Estates Playground</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/cornwallis-park</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1608647934375-9K9SU9NBNNNQSC2MNU1B/Walkway---Edward-Cornwallis-Park---credit-Fathom-Studio---IMG_5378-1.jpg</image:loc>
      <image:title>Our work - Peace and Friendship Park</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714654134909-D4LTM9W621DBLMDV0TIN/Aerial+-+Peace+and+Friendship+Park+-+Credit+Chris+Crawford+Fathom+Studio+-+Web.jpg</image:loc>
      <image:title>Our work - Peace and Friendship Park</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714654135482-18ASFB1TFYCN92H5P6KL/Diagram+-+Colour+Terraces+-+HRM+Peace+and+Friendship+Park+-+credit+Fathom+Studio-Unknown_7.jpg</image:loc>
      <image:title>Our work - Peace and Friendship Park</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714654136735-B9KVS5QBFC2EIY37EX4O/Peace+and+Friendship+Park+-+Credit+Chris+Crawford+-+Fathom+Studio+-+Web.jpg</image:loc>
      <image:title>Our work - Peace and Friendship Park</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714654208482-A2UWWZBRBBHZVGCLMK91/Peace+and+Friendship+Park+-+credit+Julian+Parkinson+-+Jul+2019-+IMG_A7R2749.jpg</image:loc>
      <image:title>Our work - Peace and Friendship Park</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714654415083-0VLETTP1H6Y4SZ0J726L/Peace+and+Friendship+Park+-+credit+Julian+Parkinson+-+Jul+2019-+IMG_A7R2729.jpg</image:loc>
      <image:title>Our work - Peace and Friendship Park</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/dexell-developments-pepperellrobie</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1666984314040-G6R9Y128IRE782O6KH66/JARDINE_FATHOM_GEORGE-2.jpg</image:loc>
      <image:title>Our work - The George Residence on Pepperrell</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1666984489790-ONT658FW54HOYXPKZYI6/JARDINE_FATHOM_GEORGE-3.jpg</image:loc>
      <image:title>Our work - The George Residence on Pepperrell</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1666984579866-MIGJ7J95EVEOWXFA2WSP/JARDINE_FATHOM_GEORGE-50.jpg</image:loc>
      <image:title>Our work - The George Residence on Pepperrell</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1666984577952-RNOMUHWAMF71827Q8EFQ/JARDINE_FATHOM_GEORGE-46.jpg</image:loc>
      <image:title>Our work - The George Residence on Pepperrell</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1666984560407-9FMLLV6XRGGGWXU112IU/JARDINE_FATHOM_GEORGE-34.jpg</image:loc>
      <image:title>Our work - The George Residence on Pepperrell</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1666984515777-ZOV37WXJE5O7K3ZLE7WY/JARDINE_FATHOM_GEORGE-6.jpg</image:loc>
      <image:title>Our work - The George Residence on Pepperrell</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1666984541777-Z3DS848N0I9NWNX7KV2K/JARDINE_FATHOM_GEORGE-7.jpg</image:loc>
      <image:title>Our work - The George Residence on Pepperrell</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1666984547749-WS1IKIMC4IEYPYO5W4QB/JARDINE_FATHOM_GEORGE-28.jpg</image:loc>
      <image:title>Our work - The George Residence on Pepperrell</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1666984533904-S9C2SVZENIEIQVE7184B/JARDINE_FATHOM_GEORGE-24.jpg</image:loc>
      <image:title>Our work - The George Residence on Pepperrell</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1668431781519-1DGJVIASCBZA22XIA6XQ/JARDINE_FATHOM_GEORGE-25.jpg</image:loc>
      <image:title>Our work - The George Residence on Pepperrell</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1668431875557-NHNR4WT9R35WJPOUCFVF/JARDINE_FATHOM_GEORGE-16.jpg</image:loc>
      <image:title>Our work - The George Residence on Pepperrell</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/mezza-lebanese-kitchen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513192411691-9242FL587RRZPWIHR2DH/Mezza%2BHero%2BShot.jpg</image:loc>
      <image:title>Our work - Mezza Lebanese Kitchen</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513193082122-NHASYZ3MOO800FIWREFF/static1.squarespace.gif</image:loc>
      <image:title>Our work - Mezza Lebanese Kitchen</image:title>
      <image:caption>THE LOGOTYPE AND MARKS The calligraphy-based logo was crafted by hand to emphasize the restaurant’s emphasis on homemade recipes and authentic ingredients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513193124135-8UBEOIKME5P141IG3Z50/static1.squarespace.jpg</image:loc>
      <image:title>Our work - Mezza Lebanese Kitchen</image:title>
      <image:caption>MIDDLE EASTERN ROOTS Building on the restaurant’s reputation for authentic Lebanese cuisine, Form:Media designed a highly distinctive identity that paid homage to the restaurant’s middle eastern roots.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513193168231-IXIOGLE83ERT5YSIRFWW/3_Medallion_check_out.jpg</image:loc>
      <image:title>Our work - Mezza Lebanese Kitchen</image:title>
      <image:caption>THE HANDMADE From the the handmade subway tile to the use of wood, the handmade is an important theme. Inspired by the simplicity of brass cooking pots and traditional water vessels on the subcontinent, Tom Dixon's Beat lamp was deliberately chosen to evoke Lebanese culture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513193206570-7418FOJLW6HW2ZGYI8JD/5_Uniform.jpg</image:loc>
      <image:title>Our work - Mezza Lebanese Kitchen</image:title>
      <image:caption>CREATIVE DIRECTION New photography was commissioned for use on menu boards and print collateral.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513193241998-Q37JIABUBYDB5ZGSD1CF/6_Stamp.jpg</image:loc>
      <image:title>Our work - Mezza Lebanese Kitchen</image:title>
      <image:caption>FROM BAG TO FACADE Form:Media was responsible for taking the identity and carrying it through all aspects of the restaurant’s operation—from the in-house graphics and signage to all forms of collateral, including menus, uniforms, napkins and bags.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513193277598-252ZKMCKBA45SX8SPF81/7_Linocut.jpg</image:loc>
      <image:title>Our work - Mezza Lebanese Kitchen</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513193324472-77V6JJGW4N078JVZ84HH/8-20150705IMG_0383.jpg</image:loc>
      <image:title>Our work - Mezza Lebanese Kitchen</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513193359337-CTW3ETTUKLNB4ZLR37JH/9-20150705IMG_0339.jpg</image:loc>
      <image:title>Our work - Mezza Lebanese Kitchen</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513193390318-MU2FKEOENLXPAQA4RA2O/10-20150705IMG_0373.jpg</image:loc>
      <image:title>Our work - Mezza Lebanese Kitchen</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513193418913-6WGHWC0G0T2IGTWKQ12G/20150705IMG_0304.jpg</image:loc>
      <image:title>Our work - Mezza Lebanese Kitchen</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513193438601-V7A4X974OBHY7XOYMB05/20150705IMG_0311.jpg</image:loc>
      <image:title>Our work - Mezza Lebanese Kitchen</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513193499972-FWLJ44B3LN7EHJZ3AHFB/20150705IMG_0331.jpg</image:loc>
      <image:title>Our work - Mezza Lebanese Kitchen</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513193521301-3SQW4Q72KKN5Z7GB57P2/20150705IMG_0335.jpg</image:loc>
      <image:title>Our work - Mezza Lebanese Kitchen</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513193551359-H87NLLCGJT6B1NLRH9DG/20150705IMG_0345.jpg</image:loc>
      <image:title>Our work - Mezza Lebanese Kitchen</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513193579543-CR584B1H538GVIHFD301/20150705IMG_0358.jpg</image:loc>
      <image:title>Our work - Mezza Lebanese Kitchen</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513193601180-GB1KG7AKUPGT14C07SMH/20150705IMG_0385.jpg</image:loc>
      <image:title>Our work - Mezza Lebanese Kitchen</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/inverness-beach-masterplan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513190852012-UXM6XYY92FF82O0IJ73G/1---Hero-Shot---Inverness.jpg</image:loc>
      <image:title>Our work - Inverness Beach Masterplan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513190965829-Z6KQDSOS552B7E5LAVRK/2---Inverness---SITE-PLAN.jpg</image:loc>
      <image:title>Our work - Inverness Beach Masterplan</image:title>
      <image:caption>MASTER PLAN</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513191001048-BSBPTLN32IQWCY96Z556/3---Inverness---Baby-bear.jpg</image:loc>
      <image:title>Our work - Inverness Beach Masterplan</image:title>
      <image:caption>BABY BEAR The smallest of the units provides individuals and small families with all of the comforts of home.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513191035985-A41I28VJ3C2KCTE4H5OW/5---Imverness---Mamma-bear.jpg</image:loc>
      <image:title>Our work - Inverness Beach Masterplan</image:title>
      <image:caption>MAMA BEAR Units are situated to provide easy access to the golf course, the beach and other amenities in the town of Inverness.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513191080984-COIQ6Q18A0GDP2J9SBNV/4---Inverness---Papa-bear.jpg</image:loc>
      <image:title>Our work - Inverness Beach Masterplan</image:title>
      <image:caption>PAPA BEAR The largest of the three accommodation types maximizes living space both inside and out and offers views of the ocean and surrounding landscape.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/red-bay-basque-whaling-staton</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1563209502703-2PK3MEPJV4UTXAIFVVA8/Large+Monument+-+Red+Bay+-+credit+Fathom+Studio+-+May2017+-+IMG.jpg</image:loc>
      <image:title>Our work - Red Bay Basque Whaling Station</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714674869505-PUDU9U714AIPOX374BQM/Logo+and+Monument+-+Red+Bay+-+credit+Fathom+Studio+-+May2017+-+IMG.jpg</image:loc>
      <image:title>Our work - Red Bay Basque Whaling Station</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714674901093-U8POEC8J3K8F8PYICJNJ/Banner+-+Red+Bay+-+credit+Fathom+Studio+-+May2017+-+IMG.jpg</image:loc>
      <image:title>Our work - Red Bay Basque Whaling Station</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714674920162-QNI53T09FQP5KN2686GJ/Large+Monument+-+Red+Bay+-+credit+Fathom+Studio+-+May2017+-+IMG.jpg</image:loc>
      <image:title>Our work - Red Bay Basque Whaling Station</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714674932966-WHLQWEWHE4EQKVBDADJJ/Logo+-+Red+Bay+-+credit+Fathom+Studio+-+May2017+-+IMG.jpg</image:loc>
      <image:title>Our work - Red Bay Basque Whaling Station</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714674981711-WIQP0BLHJ6VLSVHD0ZVW/Pedestrian+Signs+-+Red+Bay+-+credit+Fathom+Studio+-+May2017+-+IMG.jpg</image:loc>
      <image:title>Our work - Red Bay Basque Whaling Station</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714674987714-38Y194PWYD47XLYBP8PI/Road+Signs+-+Red+Bay+-+credit+Fathom+Studio+-+May2017+-+IMG.jpg</image:loc>
      <image:title>Our work - Red Bay Basque Whaling Station</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/parks-canada-mobile-kiosk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513107729763-9D50DKVOSGJALLZUI2Q7/A-Hero-shot.jpg</image:loc>
      <image:title>Our work - Parks Canada Mobile Kiosk</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714674532680-T52W7J9O61YFHPVIW4XA/Camper+Door+-+PC+CB+Highlands+-+credit+Fathom+Studio+-+Aug2016+-+IMG_7240.jpg</image:loc>
      <image:title>Our work - Parks Canada Mobile Kiosk</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714674526189-ROQN9KKISRO2LTA9N20I/2-Parks-Canada-Kisoks+-+PC+CB+Highlands+-+credit+Fathom+Studio+-AUG2016.jpg</image:loc>
      <image:title>Our work - Parks Canada Mobile Kiosk</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714674546321-B1FVVZ1LN20BGS1ZYSJE/Process+-+CB+Highlands+Kiosk+-+credit+Fathom+Studio+-+APR2016+-+041816-5.JPG</image:loc>
      <image:title>Our work - Parks Canada Mobile Kiosk</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714674530766-TCW2US0VKTLAOEX54RDP/Mobile+Kiosk+2+-+PC+CB+Highlands+-+credit+Fathom+Studio+-+Aug2016+-+IMG.jpg</image:loc>
      <image:title>Our work - Parks Canada Mobile Kiosk</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/spring-garden-west</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513106883243-9MM5W8DCXJZEN1AMS0PO/SGW-Ekistics.jpg</image:loc>
      <image:title>Our work - Spring Garden West</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714673832322-5K88ZY4PXGQL4234YO1V/Render+From+Above+-+Dexel+Spring+Garden+Road+-+credit+Fathom+Studio+-+MAY2016_Image.jpg</image:loc>
      <image:title>Our work - Spring Garden West</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714673864865-GKZRT0PESQD0IIRGAG4G/Render+Full+Building+From+Robie+1+-+Dexel+Spring+Garden+Road+-+credit+Fathom+Studio+-+MAY2016_Image.jpg</image:loc>
      <image:title>Our work - Spring Garden West</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714673893951-DXN56UNF4BO4L3I2LDKQ/Render+South+Entrance+-+Dexel+Spring+Garden+Road+-+credit+Fathom+Studio+-+MAY2016_Image.jpg</image:loc>
      <image:title>Our work - Spring Garden West</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714673915586-25CKR63B7L995IG2W94A/Render+Street+-+Dexel+Spring+Garden+Road+-+credit+Fathom+Studio+-+MAY2016_Image.jpg</image:loc>
      <image:title>Our work - Spring Garden West</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714673958564-JIGZ10XWI1I5TLNTNSA6/Render+Planter+-+Dexel+Spring+Garden+Road+-+credit+Fathom+Studio+-+MAY2016_Image.jpg</image:loc>
      <image:title>Our work - Spring Garden West</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/bishop-hollis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513103732539-OB6XDG80D5HOEYKTSZ34/0-Hero_Corner-of-Hollis-and-Bishop.jpg</image:loc>
      <image:title>Our work - Flynn Flats—Bishop Street at Hollis Street</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714591966041-9H6IQ7ZJ3Q9GBVN9AWE9/Dexel---Flynn-Flats-06---credit-Chris-Crawford---Mar-2020---IMG.jpg</image:loc>
      <image:title>Our work - Flynn Flats—Bishop Street at Hollis Street</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714591964910-VLYGVU2NJCVEVQJBWCTY/Dexel---Flynn-Flats-03---credit-Chris-Crawford---Mar-2020---IMG.jpg</image:loc>
      <image:title>Our work - Flynn Flats—Bishop Street at Hollis Street</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714591965384-UFOQ3OEQDHPI3NHU1VRS/Dexel---Flynn-Flats-04---credit-Chris-Crawford---Mar-2020---IMG.jpg</image:loc>
      <image:title>Our work - Flynn Flats—Bishop Street at Hollis Street</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1614880345666-8FNYU0W4RX5Y3835EXBC/Dexel---Flynn-Flats-06---credit-Chris-Crawford---Mar-2020---IMG.jpg</image:loc>
      <image:title>Our work - Flynn Flats—Bishop Street at Hollis Street</image:title>
      <image:caption>STREETSCAPE Looking South on Bishop Street.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1614880474354-VR4KQEV8LQP0S0A6X9OS/Dexel---Flynn-Flats-03---credit-Chris-Crawford---Mar-2020---IMG.jpg</image:loc>
      <image:title>Our work - Flynn Flats—Bishop Street at Hollis Street</image:title>
      <image:caption>STREETSCAPE Residential walk-up units.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1513104018092-AWZ0NYL1VZELWAZBVKOE/4-Walk-up-entrance.jpg</image:loc>
      <image:title>Our work - Flynn Flats—Bishop Street at Hollis Street</image:title>
      <image:caption>STREETSCAPE Walk up entrance.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/terra-nova-national-park-gateways</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561500461821-GUJPKR0JTF21XRV764AE/Terra-Nove-Fathom-Studtion-credit-Chris-Crawford.jpg</image:loc>
      <image:title>Our work - Terra Nova National Park Gateways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714672902845-100XKHKOLQF5582M3GZO/Pavilion+-+Terra+Nova+-+Credit+Chris+Crawford+-Fathom+Studio+-+2017+-+Web.jpg</image:loc>
      <image:title>Our work - Terra Nova National Park Gateways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714672901964-O853OIILVXF7R5NW5WZ5/Interior+-+Terra+Nova+-+Credit+Chris+Crawford+-Fathom+Studio+-+2017+-+Web.jpg</image:loc>
      <image:title>Our work - Terra Nova National Park Gateways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714672902214-FIV8W9ZHVO94SW2OT7ID/Monument+-+Terra+Nova+-+Credit+Chris+Crawford+-Fathom+Studio+-+2017+-+Web.jpg</image:loc>
      <image:title>Our work - Terra Nova National Park Gateways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714672903229-VT8TPVXFP6MXHY7S9YYX/Playground+-+Terra+Nova+-+Credit+Chris+Crawford+-Fathom+Studio+-+2017+-+Web.jpg</image:loc>
      <image:title>Our work - Terra Nova National Park Gateways</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/cavendish-campground</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
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      <image:title>Our work - Cavendish Campground</image:title>
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    <image:image>
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      <image:title>Our work - Cavendish Campground</image:title>
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      <image:title>Our work - Cavendish Campground</image:title>
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      <image:title>Our work - Cavendish Campground</image:title>
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      <image:title>Our work - Cavendish Campground</image:title>
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  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/lunenburg-library</loc>
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    <lastmod>2025-08-26</lastmod>
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      <image:title>Our work - Lunenburg Library</image:title>
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      <image:title>Our work - Lunenburg Library</image:title>
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      <image:title>Our work - Lunenburg Library</image:title>
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      <image:title>Our work - Lunenburg Library</image:title>
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      <image:title>Our work - Lunenburg Library</image:title>
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      <image:title>Our work - Lunenburg Library</image:title>
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      <image:title>Our work - Lunenburg Library</image:title>
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      <image:title>Our work - Lunenburg Library</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714591270839-CB08IU5YUEMC1OZ0F58S/Signage---Lunenburg-Library---credit-Julian-Parkinson---28AUG2018_06A0636-web.jpg</image:loc>
      <image:title>Our work - Lunenburg Library</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/common-roots-urban-farm-signage</loc>
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    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1511194457657-0NMP429QD63B5YLHCAS1/0Common-Roots.jpg</image:loc>
      <image:title>Our work - Common Roots Urban Farm Signage</image:title>
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      <image:title>Our work - Common Roots Urban Farm Signage</image:title>
    </image:image>
    <image:image>
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      <image:title>Our work - Common Roots Urban Farm Signage</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/fort-needham-memorial-park</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1536781460705-GX6AYJO2MDWI37E28YXH/Richmond.jpg</image:loc>
      <image:title>Our work - Fort Needham Memorial Park</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1597342968619-2FLTYDHR9SADSZO3BGQU/Final-Master-Plan-Masterplan---HRM-Fort-Needham---credit-Fathom-Studio---JAN2015_Image.jpg</image:loc>
      <image:title>Our work - Fort Needham Memorial Park</image:title>
      <image:caption>The full masterplan for Fort Needham Memorial Park balances community uses with interpretive elements that tell the story of the 1917 Halifax Explosion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1699368693622-DHG8QIH1A2B5FI858J6L/fort-needham-park---credit-DANIEL-MACDONALD---04NOV2018-12.jpg</image:loc>
      <image:title>Our work - Fort Needham Memorial Park</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1699368545053-9PWQB4FCVX3D6CRIVHY2/Aerial+-+Fort+Needham+Memorial+Park+-+Credit+Fathom+Studio+-+2017.jpg</image:loc>
      <image:title>Our work - Fort Needham Memorial Park</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1699368548580-11G3PUKAG17Q2TB6DJ6B/fort-needham-park---credit-DANIEL-MACDONALD---04NOV2018-14.jpg</image:loc>
      <image:title>Our work - Fort Needham Memorial Park</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1699368561951-7K61D2Y1J77ALV02HETW/Richmond+Staircase+Railings+-+HRM+Fort+Needham+Park+-+credit+Scotty+Sherin+-+NOV2018_4391.jpg</image:loc>
      <image:title>Our work - Fort Needham Memorial Park</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1699368545567-3J19MNAYECPH1JWV15TR/Entrance+-+Fort+Needham+Memorial+Park+-+credit+Scotty+Sherin+-+2017.jpg</image:loc>
      <image:title>Our work - Fort Needham Memorial Park</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1699368564383-8YGT6TX5113PEK5I8F3Z/Ship-Wall---HRM-Fort-Needham---credit-Daniel-Macdonald---04NOV2018_24-web.jpg</image:loc>
      <image:title>Our work - Fort Needham Memorial Park</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1699368551277-PFKZ12RUZ0686PCKUI4L/Lightshow---HRM-Fort-Needham---credit-Scotty-Sherin---30JAN201_5957-Web.jpg</image:loc>
      <image:title>Our work - Fort Needham Memorial Park</image:title>
    </image:image>
    <image:image>
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      <image:title>Our work - Fort Needham Memorial Park</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1699368556772-UIWGWZAXKVR4VBWH4OUW/One+of+Every+-+HRM+Fort+Needham+Park+-+credit+Scotty+Sherin+-+NOV2018_A66F4492_web.jpg</image:loc>
      <image:title>Our work - Fort Needham Memorial Park</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1699368712878-H7XJ9MOV1Z21PINE716J/fort-needham-park---credit-DANIEL-MACDONALD---04NOV2018-10.jpg</image:loc>
      <image:title>Our work - Fort Needham Memorial Park</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1699368559707-8HM163DAQ7G9HL36T159/Plaza---HRM-Fort-Needham-Park---credit-Scotty-Sherin---NOV2018_4568-Web.jpg</image:loc>
      <image:title>Our work - Fort Needham Memorial Park</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1699368565592-722TUY0UKQOL780JP6CF/Vince-Coleman-Message---HRM-Fort-Needham-Park---credit-Scotty-Sherin---JAN2018_3757-Web.jpg</image:loc>
      <image:title>Our work - Fort Needham Memorial Park</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/summerside-downtown</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1511192676828-GFYH3S514G3ZNUDGMUWV/Red%2BBay%2Bpostcard_v10-5.jpg</image:loc>
      <image:title>Our work - Summerside Downtown</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714672247114-1RLJVCEAW68SF5MF5QQV/plan-sm+-+Summerside+Strategy+-+credit+Fathom+Studio+-+Mar2014+-+IMG.jpg</image:loc>
      <image:title>Our work - Summerside Downtown</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714672247479-MZBEP7Y7ZTH4YY8NP51T/Summerside-infographic-sm-+Summerside+Strategy+-+credit+Fathom+Studio+-+2016+-+IMG.jpg</image:loc>
      <image:title>Our work - Summerside Downtown</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714672246144-8C3J0RPURCQ9VVXC1F46/Master+Plan-sm+-+Summerside+Strategy+-+credit+Fathom+Studio+-+Mar2014+-+IMG.jpg</image:loc>
      <image:title>Our work - Summerside Downtown</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714672246625-1UX4T1CFT4VB0NBGVV1S/Park-view---Summerside-Strategy---credit-Fathom-Studio---Mar2014---IMG.jpg</image:loc>
      <image:title>Our work - Summerside Downtown</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714672434377-D1CEYFFMQL5ZHQE79S7E/IMG_6879.jpg</image:loc>
      <image:title>Our work - Summerside Downtown</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714672402598-6X78AFPS58A86SXF3IVL/Community+-+Summerside+Strategy+-+credit+Fathom+Studio+-+Mar2014+-+IMG.jpg</image:loc>
      <image:title>Our work - Summerside Downtown</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714672403260-HAG3RRNW5PCZS5Q6QE1U/Marina+-+Summerside+Strategy+-+credit+Fathom+Studio+-+Mar2014+-+IMG.jpg</image:loc>
      <image:title>Our work - Summerside Downtown</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/argyle-and-grafton-street-shared-street</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561500213350-H6V0AVXG2YFUVZXE5OH8/Argyle-Street-Fathom-Studion-credit-Scotty-Sherin.jpg</image:loc>
      <image:title>Our work - Argyle and Grafton Shared Streetscape</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1564583578900-J4QJI1RFB3WCQUXYHRGE/Argyle-Signage---HRM-Argyle-and-Grafton---credit-Julian-Parkinson---Fathom-Studio---Jul2019---IMG_A7R2901.jpg</image:loc>
      <image:title>Our work - Argyle and Grafton Shared Streetscape</image:title>
      <image:caption>To encourage the in-ground trees to grow, trench drains and Silva cells provide water and soil beneath the pavers while providing ample space for utilities and supporting pedestrian traffic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1536694398915-U4RV59M9ZUM947PY1MPK/_K__2827-Edit.jpg</image:loc>
      <image:title>Our work - Argyle and Grafton Shared Streetscape</image:title>
      <image:caption>The recently completed Nova Centre and future hotel will bring visitors to the heart of Halifax.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1536694419594-YFKT4CKBPF1Z4YIO6BDH/_K__4255.jpg</image:loc>
      <image:title>Our work - Argyle and Grafton Shared Streetscape</image:title>
      <image:caption>Tactile warning strips separate pedestrians from vehicles. Trench drains replace traditional catch basins to handle rainwater</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1536694431041-F73TRMLZ6B0G6N29VRQI/_K__4349-Edit.jpg</image:loc>
      <image:title>Our work - Argyle and Grafton Shared Streetscape</image:title>
      <image:caption>Halifax is one of Canada’s oldest cities and as a result some of the underground infrastructure wouldn’t allow for in ground trees, smaller ornamental trees in large planters were used in these areas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1536694449823-4UKPOJE9GERF1OT4AV8P/_K__4475.jpg</image:loc>
      <image:title>Our work - Argyle and Grafton Shared Streetscape</image:title>
      <image:caption>An LED canopy brings additional vibrancy and energy to the street in the evening.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1536694469187-2KLKH5L28Z2SB9J5WEN3/_K__4524.jpg</image:loc>
      <image:title>Our work - Argyle and Grafton Shared Streetscape</image:title>
      <image:caption>In the heart of Halifax’s entertainment district, Argyle Street is active late into the evening. Layered lighting at different levels makes the street feel active and vibrant long into the night.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1536694497278-R66TCYHCJF9I95HP1PIG/_K__4742.jpg</image:loc>
      <image:title>Our work - Argyle and Grafton Shared Streetscape</image:title>
      <image:caption>The drive lane features a large argyle pattern embedded within the pre-cast concrete pavers, a nod to the street name.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1536694510084-MIM6G1COJ4REMFBFYX3R/_K__6380.jpg</image:loc>
      <image:title>Our work - Argyle and Grafton Shared Streetscape</image:title>
      <image:caption>The widened sidewalk allows ample room for restaurant patios.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1536694529255-IWCUNUX16QXC091NBSZZ/A66F9492.jpg</image:loc>
      <image:title>Our work - Argyle and Grafton Shared Streetscape</image:title>
      <image:caption>Aligning trees, benches, and lamp posts limits the obstructions to pedestrians and ensures a large path of travel. This design also makes the street easier to navigate for those with limited mobility or visual impairments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1536694547712-KS99099L5OUH71P0STKB/A66F9608.jpg</image:loc>
      <image:title>Our work - Argyle and Grafton Shared Streetscape</image:title>
      <image:caption>On weekends throughout the summer the street closes to vehicular traffic, allowing for pedestrian friendly events.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1563890510612-RUU890GF7SY0B0V2IAVY/Argyle-Signage---HRM-Argyle-and-Grafton---credit-Julian-Parkinson---Fathom-Studio---Jul2019---IMG-A7R2866-Edit.jpg</image:loc>
      <image:title>Our work - Argyle and Grafton Shared Streetscape</image:title>
      <image:caption>FINDING YOUR WAY Bright beacons provide an oversize map of the downtown core to pedestrians. Patterns of colours and lines reference the argyle pattern in the granite pavers of Argyle Street.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1563890449444-Z7SKGJU3RGJ073NU9R6N/Argyle-Signage---HRM-Argyle-and-Grafton---credit-Julian-Parkinson---Fathom-Studio---Jul2019---IMG-_A7R2894.jpg</image:loc>
      <image:title>Our work - Argyle and Grafton Shared Streetscape</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1563890493252-E61Z2EJDVW67LUYHLLJI/Argyle-Signage---HRM-Argyle-and-Grafton---credit-Julian-Parkinson---Fathom-Studio---Jul2019---IMG-_A7R2899.jpg</image:loc>
      <image:title>Our work - Argyle and Grafton Shared Streetscape</image:title>
      <image:caption>PLACEMAKING Historical context of the street provides visitors and locals with the opportunity to understand the role of the street through time.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/wentworth-street</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
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      <image:title>Our work - Wentworth Street</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1511191514960-R31IE6GWCYFWL7NVAGVK/WENTWORTH%2BENTRY.jpg</image:loc>
      <image:title>Our work - Wentworth Street</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1511191539544-EW7FHWVUJ725I367JM6J/FULL%2BBUILDING%2BCORNER%2BVIEW.jpg</image:loc>
      <image:title>Our work - Wentworth Street</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1511191566500-W0CSP4GXP93HL9XD9CAI/REAR%2BYARD%2BTOWHOUSE.jpg</image:loc>
      <image:title>Our work - Wentworth Street</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1511191602677-88OMMIGR0EWM8T8PXF14/ROOF%2BTERRACE%2BVIEW.jpg</image:loc>
      <image:title>Our work - Wentworth Street</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1511191619879-7V9HR0B6AXSHEGRAXGHY/TOWN%2BHOUSE%2BENTRANCE.jpg</image:loc>
      <image:title>Our work - Wentworth Street</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/army-museum-halifax-citadel-donor-recognition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1511190929426-02W5P6J79BECQY997OZ2/Red%2BBay%2Bpostcard_v10-5.jpg</image:loc>
      <image:title>Our work - Army Museum Halifax Citadel—Donor Recognition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714671798663-LQ7ELU748GLFKPBGN2O6/Letterpress+2+-+Army+Museum+Donor+Recognition+-+credit+Daniel+MacDonald+-+MAY2019_Image.jpg</image:loc>
      <image:title>Our work - Army Museum Halifax Citadel—Donor Recognition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714671799149-ICZXPRT00AJCPFT0YXTL/Letterpress+3+-+Army+Museum+Donor+Recognition+-+credit+Daniel+MacDonald+-+MAY2019_Image.jpg</image:loc>
      <image:title>Our work - Army Museum Halifax Citadel—Donor Recognition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714671834334-4BGDAWYXE0AV7QJNDPMA/Letterpress+1+-+Army+Museum+Donor+Recognition+-+credit+Daniel+MacDonald+-+MAY2019_Image.jpg</image:loc>
      <image:title>Our work - Army Museum Halifax Citadel—Donor Recognition</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/batoche-national-historic-site</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1562958570081-6KUBWCDUQ0DEYYRBRSJJ/12-Cutline-web.jpg</image:loc>
      <image:title>Our work - Batoche National Historic Site</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1701096669908-Z8NJSYJPSTFDA1SZDGSG/Viewing-platform+-+PC+Batoche+NHS+-+credit+Pete+Lawrence+-+Fathom+Studio+-+Jan2017+-+IMG.jpg</image:loc>
      <image:title>Our work - Batoche National Historic Site</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1701096604678-TIEH3CK5RS7XV6L4QLQR/21-Metis-flag.jpg</image:loc>
      <image:title>Our work - Batoche National Historic Site</image:title>
      <image:caption>MÉTIS FLAG The Métis flag is an infinity symbol on blue, representing the unity of two cultures, and faith that the Métis culture shall live on forever.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1701096671934-XR5I9Z98K8FORPNTS0EX/Viewing-platform-section+-+PC+Batoche+NHS+-+credit+Pete+Lawrence+-+Fathom+Studio+-+Jan2017+-+IMG.jpg</image:loc>
      <image:title>Our work - Batoche National Historic Site</image:title>
      <image:caption>STAGE The view planes are purposeful: ahead (stage West) is obscured by the second steel chamber; to the north are the remains of Batoche’s East Village.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1701096672593-PAQXNVKLA36ZO7U9X11C/Views+-+PC+Batoche+NHS+-+credit+Pete+Lawrence+-+Fathom+Studio+-+Jan2017+-+IMG.jpg</image:loc>
      <image:title>Our work - Batoche National Historic Site</image:title>
      <image:caption>VIEW PLANES Far from overt, the three ‘stages’ of the platform respect the Metis’ relationship with the land by providing views to the land (North and East), water (South and West), and sky.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Our work - Batoche National Historic Site</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1701096645305-QCUHUQ0FOZT94VHYNY3L/Looking-back+-+PC+Batoche+NHS+-+credit+Pete+Lawrence+-+Fathom+Studio+-+Jan2017+-+IMG.jpg</image:loc>
      <image:title>Our work - Batoche National Historic Site</image:title>
      <image:caption>LOOKING BACK One panel introduces the early days of Batoche; another tells how this former wintering area became a chosen place to put down roots.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1701096651538-1PRFO36YLZFWGP5DOJTI/Panel-system+-+PC+Batoche+NHS+-+credit+Pete+Lawrence+-+Fathom+Studio+-+Jan2017+-+IMG.jpg</image:loc>
      <image:title>Our work - Batoche National Historic Site</image:title>
      <image:caption>Wooden slats with battens at 45° not only provide structure, but also reference the ceinture fléchée, the traditional sash of the Métis Nation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1701096650834-DKJ5CBHAJ0DD9DEM4ZFV/Slats-as-metaphor+-+PC+Batoche+NHS+-+credit+Pete+Lawrence+-+Fathom+Studio+-+Jan2017+-+IMG.jpg</image:loc>
      <image:title>Our work - Batoche National Historic Site</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1701096657386-2TTDUGM951YYKMOF9HFL/Stage+-+PC+Batoche+NHS+-+credit+Pete+Lawrence+-+Fathom+Studio+-+Jan2017+-+IMG.jpg</image:loc>
      <image:title>Our work - Batoche National Historic Site</image:title>
      <image:caption>VIEWING PLATFORM SECTION Stairs allows access to the first chamber (stage East), where a vertical opening directs the visitor’s gaze back to the viewing lens along the cutline.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1701096638386-AOJLPQDX88T3HFIDXDKC/Foundations+-+PC+Batoche+NHS+-+credit+Pete+Lawrence+-+Fathom+Studio+-+Jan2017+-+IMG.jpg</image:loc>
      <image:title>Our work - Batoche National Historic Site</image:title>
      <image:caption>FOUNDATIONS All that remains of the village are foundations and cellars. The rail allows the visitor to engage in imagining these buildings in the landscape.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1701096645160-SZMHZ8F70L3OC88KEBGS/Metis+recipes+-+PC+Batoche+NHS+-+credit+Fathom+Studio+-+Nov2015+-+IMG.jpg</image:loc>
      <image:title>Our work - Batoche National Historic Site</image:title>
      <image:caption>TRADITIONAL MÉTIS RECIPES Evocative of 18th and 19th century posters— intended to be photographed and shared via social-media—panels provide modern recipes for 19th century Métis meals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1701096658437-UT91YE6RO7S1M3W6415R/Timeline+-+PC+Batoche+NHS+-+credit+Pete+Lawrence+-+Fathom+Studio+-+Jan2017+-+IMG.jpg</image:loc>
      <image:title>Our work - Batoche National Historic Site</image:title>
      <image:caption>TIMELINE The chamber celebrates a thriving culture. A 5.3m timeline starts at the floor, and projects skyward to suggest “forevermore” and an infinite future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1701096670211-XQIIZ34YJVF8OBT57JXV/Viewing+lens+-+PC+Batoche+NHS+-+credit+Fathom+Studio+-+2017+-+IMG.jpg</image:loc>
      <image:title>Our work - Batoche National Historic Site</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1701096632332-BK8VGG6L3535KZZNXMWM/Cutline+-+PC+Batoche+NHS+-+credit+Pete+Lawrence+-+Fathom+Studio+-+Jan2017+-+IMG.jpg</image:loc>
      <image:title>Our work - Batoche National Historic Site</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1701097695749-BJJ4LOGW89FPE8SHUNZF/Final+Rendered+Plan-min+%281%29.jpg</image:loc>
      <image:title>Our work - Batoche National Historic Site</image:title>
      <image:caption>FAMILY GARDEN The family garden is organized within a swath of Saskatoon Berry hedgerows, set in 2m increments they form a scale representation of the Métis river lots.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1701096662294-X08OUSSMI24BWISMOIFI/Trade-route-playground+-+PC+Batoche+NHS+-+credit+Fathom+Studio+-+Feb2017+-+IMG.jpg</image:loc>
      <image:title>Our work - Batoche National Historic Site</image:title>
      <image:caption>TRADE ROUTE PLAYGROUND The trade route playground is another dimensional map that demonstrates how goods and people would have moved between communities across the Canadian Northwest.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/town-of-bridgewater</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1508934941311-DGYLHSSSBMLMYNIYWM20/Pijinuiskaq%2BPark%2BSign.jpg</image:loc>
      <image:title>Our work - Pijinuiskaq Park and King St. Streetscape</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714589477457-8Z2PL05XL9XGS9JCUPGP/Render+Overhead+Map+-+Bridgewater+-+credit+Fathom+Studio+-+2016_2.jpg</image:loc>
      <image:title>Our work - Pijinuiskaq Park and King St. Streetscape</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714589440714-F4RK0R5E4RPSNAAH3JIE/Gateway+Sign+-+Bridgewater+-+credit+Scotty+Sherin+-+JUL2017_4.jpg</image:loc>
      <image:title>Our work - Pijinuiskaq Park and King St. Streetscape</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714589196900-I8VD5OA120GHJ1XM9RKY/Site+and+context+-+Bridgewater+-+credit+Scotty+Sherin+-+JUN2017_3.jpg</image:loc>
      <image:title>Our work - Pijinuiskaq Park and King St. Streetscape</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714589217329-DZL8UTNW6HSDS5XQLKWB/Staircase+landscaping+-+Bridgewater+-+credit+Scotty+Sherin+-+2016_9.jpg</image:loc>
      <image:title>Our work - Pijinuiskaq Park and King St. Streetscape</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714589241291-Y9NKPHJRHM8BBXP84V3U/12.jpg</image:loc>
      <image:title>Our work - Pijinuiskaq Park and King St. Streetscape</image:title>
    </image:image>
    <image:image>
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      <image:title>Our work - Pijinuiskaq Park and King St. Streetscape</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714589304289-ZLTESJX6L28XSVP5UY0B/Streetscape+-+Bridgewater+-+credit+Scotty+Sherin+-+JUN2017_15.jpg</image:loc>
      <image:title>Our work - Pijinuiskaq Park and King St. Streetscape</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714589367270-GJ8VFNC7W04516GWUO0V/Under+construction+-+Bridgewater+Park+-+credit+Fathom+Studio+-+2017+-++IMG_1971.JPG</image:loc>
      <image:title>Our work - Pijinuiskaq Park and King St. Streetscape</image:title>
    </image:image>
    <image:image>
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      <image:title>Our work - Pijinuiskaq Park and King St. Streetscape</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714589441815-189BSI0AKA05SFG0BVHS/Seating+area+-+Bridgewater+-+credit+Scotty+Sherin+-+JUL2017_6.jpg</image:loc>
      <image:title>Our work - Pijinuiskaq Park and King St. Streetscape</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/downtown-sydney-urban-core-plan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561921563419-S214YHDZTPGY4LBFALRV/cyclist-sm.jpg</image:loc>
      <image:title>Our work - Downtown Sydney Urban Core Plan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714657807768-BZMCPMLP3TGZ8TB4BK5T/Bank---Downtown-Sydney+-+credit+Fathom+Studio+-+Aug2017_22.jpg</image:loc>
      <image:title>Our work - Downtown Sydney Urban Core Plan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714657808030-6PWRMG1EHSBWXK8E37IM/George+St+Aerial-sm+-+Downtown+Sydney+-+credit+Fathom+Studio+-+2017+-+IMG.jpg</image:loc>
      <image:title>Our work - Downtown Sydney Urban Core Plan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714657808905-6S1AJJYHT6NXOJNJZM5G/Streetview+-+Downtown+Sydney+-+credit+Fathom+Studio+-+2017+-+IMG.jpg</image:loc>
      <image:title>Our work - Downtown Sydney Urban Core Plan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1714657809231-1RJHCSKKX91WQ9FCDY2P/Streetview+2+-+Downtown+Sydney+-+credit+Fathom+Studio+-+2017+-+IMG.jpg</image:loc>
      <image:title>Our work - Downtown Sydney Urban Core Plan</image:title>
    </image:image>
    <image:image>
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      <image:title>Our work - Downtown Sydney Urban Core Plan</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/mikmaw-native-friendship-centre</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1721737471836-6MFXNPM0JARWHCZH6BDL/Approach+from+DT2_no+trees.jpg</image:loc>
      <image:title>Our work - Mi'kmaw Native Friendship Centre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1721737521165-A6KDW48RSV8EMYJLWL2L/Courtyard.jpg</image:loc>
      <image:title>Our work - Mi'kmaw Native Friendship Centre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1721737518240-5SYKVA16T2TBD97FJJLE/Event+Space.jpg</image:loc>
      <image:title>Our work - Mi'kmaw Native Friendship Centre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1721737522867-7JUD85Z0ML79F88BZYJG/Lobby.jpg</image:loc>
      <image:title>Our work - Mi'kmaw Native Friendship Centre</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/our-work/mikmaw-native-friendship-centre-9b8mg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
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      <image:title>Our work - Kouchibouguac National Park South Entrance Kiosk</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1675461536579-49W8F151KSRC8BVRI24K/JARDINE_Kouchibouguac_Entrance-1.jpg</image:loc>
      <image:title>Our work - Kouchibouguac National Park South Entrance Kiosk</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1675461571029-IL78CWI9DIBKMD5FX45A/JARDINE_Kouchibouguac_Entrance-5.jpg</image:loc>
      <image:title>Our work - Kouchibouguac National Park South Entrance Kiosk</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1675461577065-D5O4FJB6OPLYHPVQSHOB/JARDINE_Kouchibouguac_Entrance-6.jpg</image:loc>
      <image:title>Our work - Kouchibouguac National Park South Entrance Kiosk</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1675461591589-7RRNFI0R6XQXD3CK2XN3/JARDINE_Kouchibouguac_Entrance-7.jpg</image:loc>
      <image:title>Our work - Kouchibouguac National Park South Entrance Kiosk</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1675461595596-S37LQVZ5G1E3DP2VDUTZ/JARDINE_Kouchibouguac_Entrance-8.jpg</image:loc>
      <image:title>Our work - Kouchibouguac National Park South Entrance Kiosk</image:title>
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    <loc>https://fathomstudio.ca/clients/government-of-yukon</loc>
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    <lastmod>2020-02-05</lastmod>
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    <lastmod>2020-02-05</lastmod>
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  <url>
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    <lastmod>2020-02-05</lastmod>
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    <lastmod>2019-07-16</lastmod>
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    <lastmod>2019-06-26</lastmod>
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    <lastmod>2019-06-26</lastmod>
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    <lastmod>2019-06-26</lastmod>
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    <lastmod>2019-06-26</lastmod>
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    <lastmod>2019-06-26</lastmod>
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    <lastmod>2020-02-05</lastmod>
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    <loc>https://fathomstudio.ca/clients/metepenagia-heritage-park</loc>
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    <lastmod>2019-06-26</lastmod>
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    <loc>https://fathomstudio.ca/clients/mount-saint-vincent-university</loc>
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    <lastmod>2019-06-26</lastmod>
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      <image:title>The clients of Fathom Studio - Mount Saint Vincent University</image:title>
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    <lastmod>2019-06-26</lastmod>
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    <loc>https://fathomstudio.ca/clients/yukon-college</loc>
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    <lastmod>2020-02-05</lastmod>
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      <image:title>The clients of Fathom Studio - Yukon College</image:title>
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    <loc>https://fathomstudio.ca/clients/metro-vancouver</loc>
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    <lastmod>2020-02-05</lastmod>
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      <image:title>The clients of Fathom Studio - Metro Vancouver</image:title>
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    <loc>https://fathomstudio.ca/clients/city-of-victoria</loc>
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    <lastmod>2019-06-26</lastmod>
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      <image:title>The clients of Fathom Studio - City of Victoria</image:title>
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  <url>
    <loc>https://fathomstudio.ca/clients/university-of-victoria</loc>
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    <lastmod>2019-06-26</lastmod>
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      <image:title>The clients of Fathom Studio - University of Victoria</image:title>
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    <loc>https://fathomstudio.ca/clients/university-of-prince-edward-island</loc>
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    <lastmod>2019-06-26</lastmod>
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      <image:title>The clients of Fathom Studio - University of Prince Edward Island</image:title>
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  <url>
    <loc>https://fathomstudio.ca/clients/the-great-trail</loc>
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    <lastmod>2019-06-26</lastmod>
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      <image:title>The clients of Fathom Studio - The Great Trail</image:title>
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  <url>
    <loc>https://fathomstudio.ca/clients/city-of-saint-john</loc>
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    <priority>0.5</priority>
    <lastmod>2019-06-26</lastmod>
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      <image:title>The clients of Fathom Studio - City of Saint John</image:title>
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  <url>
    <loc>https://fathomstudio.ca/clients/town-of-red-bay</loc>
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    <priority>0.5</priority>
    <lastmod>2019-06-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561481964687-O5FFY6O3H4RABJEVUEVJ/Red+Bay+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Town of Red Bay</image:title>
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  <url>
    <loc>https://fathomstudio.ca/clients/prince-edward-island</loc>
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    <lastmod>2019-06-26</lastmod>
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      <image:title>The clients of Fathom Studio - Prince Edward Island</image:title>
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  <url>
    <loc>https://fathomstudio.ca/clients/prince-edward-county</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561481916132-0NZL0FKJKE5UD8MXE7RO/Prince+Edward+County+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Prince Edward County</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/village-of-port-williams</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561481575987-QCDX6NIVRZCAMICP8PMM/Port+Williams+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Village of Port Williams</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/port-hood</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561481549835-7ZXCX6ETS2QIW9FLW00C/Port+Hood+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Village of Port Hood</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/peterborough-amp-the-kawarthas-tourism</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-12-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561481512012-R1SSA9PGA2CRVREM1WPM/Peterborough+and+Kawarthas+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Peterborough &amp;amp; the Kawarthas Tourism</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/parks-canada-agency</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561481441681-5DHVAIGNJXCU4YHTCTU7/Parks+Canada+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Parks Canada Agency</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/ontarios-west-coast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561481402400-BRVRQSAWPEZS5N8DW6Q7/Ontarios+West+Coast+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Ontario’s West Coast</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/province-of-ontario</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1559865379889-UU87WY9ZF8TQWBM73G3R/Ontario-Fathom_Studio.jpg</image:loc>
      <image:title>The clients of Fathom Studio - Province of Ontario</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/nunavut-parks-and-special-places</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561481359840-VCFOX51U05HWQLURA0UU/Nunavut+Parks+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Nunavut Parks and Special Places</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/nova-scotia-provincial-parks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561481310808-HRHFE88VZSGVXSG5F7I2/NS+Provincial+Parks+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Nova Scotia Provincial Parks</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/province-of-nova-scotia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561481272274-UK4M4FDETIKQ2N92JGLV/Nova+Scotia+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Province of Nova Scotia</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/43x3i84jdlte2fhnq1es9ps9iiw3pw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561481241786-R6I1AK6YOKOVDYBVZFOS/Northwest+Territories+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Northwest Territories</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/town-of-new-tecumseth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561481182882-NGWKQH8N0HIGDQ6WU9QI/New+Tecumseth+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Town of New Tecumseth</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/newfoundland-and-labrador-tourism</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561481155755-6W19PDYLCV0ENZAPJO89/NFLD+and+Labrador+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Newfoundland and Labrador Tourism</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/prince-edward-county-millennium-trail</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561481072641-UCB2SQ8V1PLXAONAIMDO/Millenium+Trail+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Prince Edward County Millennium Trail</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/mikmaw-native-friendship-centre</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-08-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561481026749-UTK4A2P2PWJK1HLQFX4C/MNFC+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Mi'kmaw Native Friendship Centre</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/town-of-lunenburg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561480827789-OS1OYPAY7RPFKJ7QOTH6/Lunenburg+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Town of Lunenburg</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/2cxdwcxtkpodreedca1mr2z2xbfl9e</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561478776607-99GDK43R1JXTBYP89MED/Labrador+West+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Labrador West</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/illusuk-cultural-center</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561478704816-5NBU456ST49GTXG6RSUF/Illusuak+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Illusuak Cultural Center</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/the-county-of-huron</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561478652964-89UM85EEY2MAWJVN2LWB/Huron+County+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - The County of Huron</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/municipality-of-the-district-of-guysborough</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561478554333-6L564K2JM22CVLYCYMXK/Guysborough+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Municipality of the District of Guysborough</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/halifax-regional-municipality</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561478594983-HWPG0CKKLHUMGFMCALIQ/HRM+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Halifax Regional Municipality</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/town-of-wolfville</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561482339440-YRTF1ZDOIKV1J9W0H9KG/Town+of+Wolfville+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Town of Wolfville</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/landscape-of-grand-pr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561478520406-IDAB9D0GPVEEW9DECINP/Grand+Pre+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Landscape of Grand Pré</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/develop-nova-scotia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561476879696-JW135TGQZSUR4JGTPJM5/Develop+NS+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Develop Nova Scotia</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/city-of-edmonton</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561478425052-FYRBO3PIRROC06CSNRFS/City+of+Edmonton+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - City of Edmonton</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/east-coast-trail-association</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561478466305-H7WNB77SJ5TB82DAZ9C3/East+Coast+Trail+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - East Coast Trail Association</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/ducks-unlimited</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561478373848-36G4IABUSD8QQG4TQZNS/Ducks+Unlimited+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Ducks Unlimited</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/dieppe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561478282529-L1ZTH8PA1UNLMSEE7LB8/Dieppe+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - City of Dieppe</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/dexel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561477420704-NKMUGQPI1SQNOE7P8ZE8/Dexel+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Dexel</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/cole-harbour-parks-amp-trails-association</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561476801188-HHW770C3SC6HNUE975O8/Cole+Harbour+Parks+and+Trails+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Cole Harbour Parks &amp;amp; Trails Association</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/municipality-of-chatham-kent</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561476757970-B9ZK2WVFOBRMCQ3SS9DN/Chatham+Kent+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Municipality of Chatham-Kent</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/chezzetcookmusquodoboit-trail-association</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561476712880-BLPACTPIRVPDG5CM2SPF/Chezzetcook+Musquodoboit+Trail+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Chezzetcook–Musquodoboit Trail Association</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/town-of-bridgewater</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-12-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561476686938-3C006LFCU7S1PZRI9EI5/Town+of+Bridgewater+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Town of Bridgewater</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/atlantic-view-trail-association</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561476634727-BAW6SXWMC3O4MGC53W0E/Atlantic+View+Trail+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Atlantic View Trail Association</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/army-museum-halifax-citadel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-08-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561476563811-22N58M72WUGG1BZG90T7/Army+Museum+Halifax+Citadel+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Army Museum Halifax Citadel</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/r21ryfop2i1od2hxulpo60c6vvw6bt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561476425281-SD8M8QOTD48JVWVUEH0O/Town+of+Antigonish+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Town of Antigonish</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/ih5fuu1ygae4kizfpt2fbja5au5jnf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1580914994179-IC7XKU1834A54MWOG6VL/U-Manitoba.png</image:loc>
      <image:title>The clients of Fathom Studio - University of Manitoba</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/dalhousie-university</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561476845701-VEZMMNAEJF24GSHVNPJ9/Dalhousie+University+-+Fathom_Studio.png</image:loc>
      <image:title>The clients of Fathom Studio - Dalhousie University</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fathomstudio.ca/clients/h5jqjb0ywrh9fqx5ylw2tqt1tlmsr5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/597102da2e69cf32c2bb021f/1561475778730-MUYVDZGODWJ2OHBLXMK6/Algonquin+College+-+Fathom_Studio4.png</image:loc>
      <image:title>The clients of Fathom Studio - Algonquin College</image:title>
    </image:image>
  </url>
</urlset>

