When Yukon University transitioned from being accredited as a college to a university they commissioned a logo and brand collateral from Will Creative of Vancouver. Fathom was hired to develop a wayfinding strategy for Yukon University’s 14 campuses, including the main campus in Whitehorse. At the heart of the strategy is a mindfulness of First Nation partners and the role of the campuses in their communities. 

The goal of the comprehensive signage program comprised of more than 800 signs was to bring visitors from the highway to their destination on campus in an efficient and logical manner. 

The logo, derived from a crocus, formed the basis of the structural and graphic elements in the signage program including everything from large three-dimensional beacons, down to the arrows on directional signage. 

Status

Completed 2019

Our Role

Wayfinding

Client

Yukon University 

Location

Various locations, Yukon