Adam puts the Fine in wayfinding

Director of Experiential Graphic Design, Adam Fine, has penned a thought-provoking article for Sign Media Canada. The article, titled "The Design Before the Sign," highlights the crucial role of design in the creation of impactful and effective signage.

In his article, Fine draws on his extensive experience in the design industry to illustrate how designing a sign is much more than just selecting colors and fonts. He stresses that a well-designed sign considers the intended audience, the message, and the environment in which it will be displayed.

Fine's article provides valuable insights into the often-overlooked aspect of sign design, highlighting the importance of effective communication through visual means. His expertise in the field of design is evident in his writing, making the article a must-read for anyone interested in creating impactful signage.

Adam Fine is a highly respected expert in experiential graphic design and he has worked on numerous award-winning projects and has been recognized as one of the most innovative designers in Canada.

Read the article in SignMedia