Army Museum Halifax Citadel

Army Museum Halifax Citadel

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Honouring soldiers

During the two World Wars, soldiers wore wool badges to identify their division. The 5th Canadian Division of Atlantic Canada recently reinstated the patch, in part to recognize those who served—an apt metaphor for the Army Museum’s new visual identity. From the two-inch-by-three-inch proportion to the maroon colour, the symbol is recognizable for many who have or continue to serve. The ‘ribbon’ element of the Capital ‘M’ becomes an important graphic motif.

STATUS

2015 (brand)

TYPE

brand, graphic design

CLIENT

Army Museum Halifax Citadel

LOCATION

Halifax, Nova Scotia, Canada

COLLECTION

70,000+ military artifacts

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Be proud, be very proud
— Brig.Gen Nicolas Eldaoud on announcing the patch's return for the 5th Canadian Division
ARMY MUSEUM HALIFAX CITADEL LOGO The visual identity and implementation for the Army Museum Halifax Citadel references the 5th Canadian Division’s two-inch-by-three regimental wool shoulder-patch.

ARMY MUSEUM HALIFAX CITADEL LOGO
The visual identity and implementation for the Army Museum Halifax Citadel references the 5th Canadian Division’s two-inch-by-three regimental wool shoulder-patch.

THE 5TH CANADIAN DIVISION REINSTATES A COLOURED PATCH ON UNIFORMS May 2014 saw the reinstatement of a coloured uniform patch, bringing the army back to its roots and a sign of respect for soldiers who fought in both world wars.

THE 5TH CANADIAN DIVISION REINSTATES A COLOURED PATCH ON UNIFORMS
May 2014 saw the reinstatement of a coloured uniform patch, bringing the army back to its roots and a sign of respect for soldiers who fought in both world wars.

BRAND ASSETS Two logos were developed, one for each official language. We also vectorized and reworked existing artwork to create a revised AMHC crest.

BRAND ASSETS
Two logos were developed, one for each official language. We also vectorized and reworked existing artwork to create a revised AMHC crest.

COLLATERAL The logo was applied to various products, from postcards and rack-cards, to a self-directed walking tour program for the many World War l points of interest located in and around Halifax. Imagery focuses on the human side of war, and draw upon the Museum's rich collection of photography.

COLLATERAL
The logo was applied to various products, from postcards and rack-cards, to a self-directed walking tour program for the many World War l points of interest located in and around Halifax. Imagery focuses on the human side of war, and draw upon the Museum's rich collection of photography.

WEBSITE We worked with the Army Museum Halifax Citadel to develop, design, and deploy a new AMHC website.

WEBSITE
We worked with the Army Museum Halifax Citadel to develop, design, and deploy a new AMHC website.


CREDIT

Photos (from top): [banner] © Parks Canada; [postcard] Army Museum Halifax Citadel; [parade square] WO Jerry Kean, LH2014-009-003, © 2014 DND-MDN Canada.