Town of Yarmouth Wayfinding
Town of Yarmouth Wayfinding
On the edge of everywhere
The Town of Yarmouth positions itself “on the edge of everywhere”, at the south-western tip of Nova Scotia. Yarmouth asked us to unify wayfinding and signage for the entire town, integrating their newly implemented brand with signs for visitors and residents, including: directional signs, urban trail signs, information kiosks, signs to help guests self-guide around the historic houses district, and banners to make the streetscape more colourful.
In an effort to reduce sign clutter, not only did the program include the implementation of a new system, but also included a 'designing' campaign to remove outdated and redundant signs. Thirteen sign types were located at over 200 positions in the town and were installed the summer and fall of 2016.
Status
Completed 2016
Our Role
Branding, Wayfinding
Client
Town of Yarmouth
Location
Yarmouth, Nova Scotia
VEHICULAR DIRECTIONAL SYSTEM
For visitors driving through town, the system directions them to four major districts.
FROM CAR TO FOOT
The vehicular system is aimed at getting visitors to an appropriate parking lot where they will also find information kiosks placed close by.
AN INTEGRATED SYSTEM
From Busi signs to information kiosks, all signs are unified by colour, form, and use of logos and symbols.
INFORMATION KIOSKS
The information kiosks have two panels, left and right. Here, the left panel indicates information about the immediate vicinity.
INTERPRETATION
Some signs include historic images of what town town looked like in past eras.
ACTIVE TRANSPORTATION
From an active transportation network of trails to park identification signage, the system is meant to encouraging physical activity within the vast array of offerings.
PARK INFORMATION
All parks now come equipped with signs indicating proper behaviour, as well as points of interest in the area.
YARMOUTH BRAND
The Town of Yarmouth logo sits on the bottom of all signs. The symbol balances the detail map found on many signs.
WALKING TOUR
Signs within the Historic Houses district takes visitors on a self-guided walking tour.
DISTRICT BOUNDARY BANNERS
To mark the perimeters, we designed three banners for each of the districts: historic houses district; recreation zone; and historic waterfront.