Town of Yarmouth Wayfinding

Town of Yarmouth Wayfinding

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On the edge of everywhere 

The Town of Yarmouth positions itself “on the edge of everywhere”, at the south-western tip of Nova Scotia. Yarmouth asked Form:Media to unify wayfinding and signage for the entire town, integrating their newly implemented brand with signs for visitors and residents, including: directional signs, urban trail signs, information kiosks, signs to help guests self-guide around the historic houses district, and banners to make the streetscape more colourful.

In an effort to reduce sign clutter, not only did the program include the implementation of a new system, but also included a 'designing' campaign to remove outdated and redundant signs. Thirteen sign types were located at over 200 positions in the town and were installed the Summer and Fall of 2016.

STATUS

2015–16

TYPE

brand, branded wayfinding

CLIENT

Town of Yarmouth

https://www.townofyarmouth.ca/

LOCATION

Yarmouth, Nova Scotia

BUDGET

$ 58,000 (design)
$ 171,000 (fabrication/installation)

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VEHICULAR DIRECTIONAL SYSTEM For visitors driving through town, the system directions them to four major districts.

VEHICULAR DIRECTIONAL SYSTEM
For visitors driving through town, the system directions them to four major districts.

FROM CAR TO FOOT The vehicular system is aimed at getting visitors to an appropriate parking lot where they will also find information kiosks placed close by.

FROM CAR TO FOOT
The vehicular system is aimed at getting visitors to an appropriate parking lot where they will also find information kiosks placed close by.

AN INTEGRATED SYSTEM From Busi signs to information kiosks, all signs are unified by colour, form, and use of logos and symbols.

AN INTEGRATED SYSTEM
From Busi signs to information kiosks, all signs are unified by colour, form, and use of logos and symbols.

INFORMATION KIOSKS The information kiosks have two panels, left and right. Here, the left panel indicates information about the immediate vicinity.

INFORMATION KIOSKS
The information kiosks have two panels, left and right. Here, the left panel indicates information about the immediate vicinity.

INTERPRETATION Some signs include historic images of what town town looked like in past eras.

INTERPRETATION
Some signs include historic images of what town town looked like in past eras.

ACTIVE TRANSPORTATION From an active transportation network of trails to park identification signage, the system is meant to encouraging physical activity within the vast array of offerings.

ACTIVE TRANSPORTATION
From an active transportation network of trails to park identification signage, the system is meant to encouraging physical activity within the vast array of offerings.

PARK INFORMATION All parks now come equipped with signs indicating proper behaviour, as well as points of interest in the area.

PARK INFORMATION
All parks now come equipped with signs indicating proper behaviour, as well as points of interest in the area.

YARMOUTH BRAND The Town of Yarmouth logo sits on the bottom of all signs. The symbol balances the detail map found on many signs.

YARMOUTH BRAND
The Town of Yarmouth logo sits on the bottom of all signs. The symbol balances the detail map found on many signs.

WALKING TOUR Signs within the Historic Houses district takes visitors on a self-guided walking tour.

WALKING TOUR
Signs within the Historic Houses district takes visitors on a self-guided walking tour.

DISTRICT BOUNDARY BANNERS To mark the perimeters, we designed three banners for each of the districts: historic houses district; recreation zone; and historic waterfront.

DISTRICT BOUNDARY BANNERS
To mark the perimeters, we designed three banners for each of the districts: historic houses district; recreation zone; and historic waterfront.