Illusuak Cultural Centre

Illusuak Cultural Centre

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Inuit heritage as hero

Form:Media was commissioned to draft an identity for a proposed cultural centre being planned by the Nunatsiavut government for the Inuit community on the northern coast of Labrador. The identity had to strongly reflect the thousand-year old hunter-gatherer culture of the region. 

After extensive client consultation, Form:Media hit upon a creative approach. The resulting logo positions Inuit heritage as the hero of the identity, depicting a native hunter in traditional attire handling a spear. The spear integrates seamlessly with the typography, slicing through the type to create the first letter in the cultural centre’s name. 

The resulting logo positions Inuit heritage as the hero of the identity, depicting a native hunter in traditional attire handling a spear. The spear integrates seamlessly with the typography, slicing through the type to create the first letter in the cultural centre’s name. 

STATUS

2014

TYPE

Brand

CLIENT

Nunatsiavut Government—Department of Culture, Recreation and Tourism

LOCATION

Nain, Nunatsiavut

AWARDS

2015 - Atlantic Canada Innovation, Creativity and Enterprise Awards (ICE Awards): Logos, Merit Award
2015 - Canadian Regional Design Awards (Redgees): Logos, Finalist

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LOGOTYPE The resulting logo positions Inuit heritage as the hero of the identity, referencing thehunter-gatherer culture of the region.

LOGOTYPE
The resulting logo positions Inuit heritage as the hero of the identity, referencing thehunter-gatherer culture of the region.

BRAND STANDARDS A brand standards manual was created, and logotypes developed for multiple formats, from print to embroidery.

BRAND STANDARDS
A brand standards manual was created, and logotypes developed for multiple formats, from print to embroidery.


CREDIT

Photos: (banner) Nain, Nunatsiavut © Nestor Lewyckyj