HFX Sports Bar & Grill
HFX Sports Bar & Grill
A muscular and solid identity
We crafted the identity and campaign material for Halifax’s HFX Sports sports bar, encompassing 90 LED TVs and full scale restaurant across 12,000 square feet.
Our first challenge was an identity. Building on sports iconography, Form:Media crafted a highly muscular and solid identity that could double as the logo for a sports team. This very thematic design was then carried through almost every aspect of the built environment, from the in-house signage to the stationary and menu as well as the bar’s website.
Using sports iconography, Form:Media created a strong and versatile identity that is indelibly linked to the newest addition to Halifax’s sports bar scene.
Satus
2014–15 (strategy)
Type
branding, graphic design, website
Client
HFX sports bar
Location
Halifax, Nova Scotia
HFX SPORTS BAR & GRILL WEBSITE
The team’s mission was to create a site that communicated all the variety and excitement of a high-end sports bar together with clear and straightforward information on the bar’s offering—from back history to menu to reservations.
The result is a very cleanly designed site that takes the visitor through the sports bar environment, food offering and wide roster of activities. The CMS allows the client to constantly and effortlessly update the site with new content, essential for the life of a sports bar with an ever-changing schedule of sports programming.
FULL COLLATERAL
From business cards, to take out menus.
MENUS
Menu covers, embossed with the logo hold water resistant sheets designed to be replaced as required.