HFX Sports Bar & Grill

HFX Sports Bar & Grill

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A muscular and solid identity 

Form:Media was tapped to craft the identity and campaign material for Halifax’s newest—and largest—sports bar, encompassing 90 LED TVs and full scale restaurant across 12,000 square feet.

Form:Media’s first challenge was an identity. Building on sports iconography, Form:Media crafted a highly muscular and solid identity that could double as the logo for a sports team. This very thematic design was then carried through almost every aspect of the built environment, from the in-house signage to the stationary and menu as well as the bar’s website.

Using sports iconography, Form:Media created a strong and versatile identity that is indelibly linked to the newest addition to Halifax’s sports bar scene.

STATUS

2014–15 (strategy)

TYPE

branding, graphic design, website

CLIENT

HFX sports bar

LOCATION

Halifax, Nova Scotia

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HFX SPORTS BAR & GRILL WEBSITE The team’s mission was to create a site that communicated all the variety and excitement of a high-end sports bar together with clear and straightforward information on the bar’s offering—from back history to menu to reservations. The result is a very cleanly designed site that takes the visitor through the sports bar environment, food offering and wide roster of activities. The CMS allows the client to constantly and effortlessly update the site with new content, essential for the life of a sports bar with an ever-changing schedule of sports programming.

HFX SPORTS BAR & GRILL WEBSITE
The team’s mission was to create a site that communicated all the variety and excitement of a high-end sports bar together with clear and straightforward information on the bar’s offering—from back history to menu to reservations.
The result is a very cleanly designed site that takes the visitor through the sports bar environment, food offering and wide roster of activities. The CMS allows the client to constantly and effortlessly update the site with new content, essential for the life of a sports bar with an ever-changing schedule of sports programming.

FULL COLLATERAL From business cards, to take out menus.

FULL COLLATERAL
From business cards, to take out menus.

MENUS Menu covers, embossed with the logo hold water resistant sheets designed to be replaced as required.

MENUS
Menu covers, embossed with the logo hold water resistant sheets designed to be replaced as required.