Landscape of Grand Pré

Landscape of Grand Pré

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Balancing stakeholders' needs

In early 2014, Form:Media was contracted by the Landscape of Grand Pré Society, the Municipality of Kings, and the Nova Scotia Tourism Agency to develop a visual identity and wayfinding signage program for the Landscape of Grand Pré, a UNESCO World Heritage Site. The identity now unifies Grand Pré promotional materials, and adorns signs throughout the 1,300 ha site.

Through a phased implementation strategy, this initiative creates an intuitive visual experience within the Landscape of Grand Pré area, capturing the attention of residents and visitors, and highlighting local points of interest.

STATUS

2014 (brand and wayfinding)
2015 (installation)

TYPE

Place brand, wayfinding, interpretive planning and design

CLIENT

Landscape of Grand Pré, Canada

LOCATION

Landscape of Grand Pré, Grand Pré, Nova Scotia

SCALE

Over 1,300 ha

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COMMUNITY IDENTIFICATION SIGN Highway guide signs entice travellers to take the next exit and explore.

COMMUNITY IDENTIFICATION SIGN
Highway guide signs entice travellers to take the next exit and explore.

BILINGUAL WORDMARK Unique challenge: to create an efficient bilingual word mark. A star stands in for the hyphen used only in French, while also symbolizing the significant Acadian heritage of Grand Pré.

BILINGUAL WORDMARK
Unique challenge: to create an efficient bilingual word mark. A star stands in for the hyphen used only in French, while also symbolizing the significant Acadian heritage of Grand Pré.

UNESCO WORLD HERITAGE SITE GATEWAY SIGN Vehicular gateway signs signal arrival, and welcome visitors to the site.

UNESCO WORLD HERITAGE SITE GATEWAY SIGN
Vehicular gateway signs signal arrival, and welcome visitors to the site.

DIRECTIONAL SIGNAGE Vehicular directional signs direct visitors to points of interest, for a maximum of 3 destinations in both languages.

DIRECTIONAL SIGNAGE
Vehicular directional signs direct visitors to points of interest, for a maximum of 3 destinations in both languages.

VEHICULAR POINT OF INTEREST IDENTIFICATION Beacons identify important destinations and named areas.

VEHICULAR POINT OF INTEREST IDENTIFICATION
Beacons identify important destinations and named areas.

VEHICULAR POINT OF INTEREST IDENTIFICATION The point of interest is shown, in both official languages.

VEHICULAR POINT OF INTEREST IDENTIFICATION
The point of interest is shown, in both official languages.

PEDESTRIAN ORIENTATION MAP A map shows "you are here" and important destinations to those on foot.

PEDESTRIAN ORIENTATION MAP
A map shows "you are here" and important destinations to those on foot.

INTERPRETIVE SIGN Interpretive panels highlight areas of historical, cultural, natural or geographic significance.

INTERPRETIVE SIGN
Interpretive panels highlight areas of historical, cultural, natural or geographic significance.

INTERPRETIVE PANEL Panels have a mix of text, maps, photographs and illustrations.

INTERPRETIVE PANEL
Panels have a mix of text, maps, photographs and illustrations.


CREDIT

Photos (from top): [banner] Tourism Nova Scotia © Jamie Robertson; [installation] John deWolf © Form-Media.