Mezza Lebanese Kitchen

US$0.00

Eat Like you’re family

Our firm developed a new logo and built environment for one of Halifax’s most respected Lebanese restaurants.

Our designers crafted a logo that drew on the parallel strokes in Arabic calligraphy. The wordmark was crafted by hand to emphasize the restaurant’s emphasis on homemade recipes and authentic ingredients. At the same time, our architects oversaw every aspect of the build—from the preparation of drawings to the fabrication of components and overall construction management.

Status

2014–15 (brand)
2015 (Mezza Scotia Square)
2015 (Mezza Sackville)

Our Role

branding, graphic design, website

Client

Mezza Lebanese Restaurant Group

Location

Halifax and Sackville, Nova Scotia

Consultants

Vladimir Zimakov—Linocut illustration; Beth Dunham—photography.

Awards

2015 - Canadian Regional Design Awards (Redgees)
- Logos, Honourable Mention
- Logos, Best in Category
- Campaigns, Best in Category

2015 - Atlantic Canada Innovation, Creativity and Enterprise Awards (ICE Awards): Identity and Collateral, Silver

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THE LOGOTYPE AND MARKS
The calligraphy-based logo was crafted by hand to emphasize the restaurant’s emphasis on homemade recipes and authentic ingredients.

MIDDLE EASTERN ROOTS Building on the restaurant’s reputation for authentic Lebanese cuisine, Form:Media designed a highly distinctive identity that paid homage to the restaurant’s middle eastern roots. — MIDDLE EASTERN ROOTS
Building on the restaurant’s reputation for authentic Lebanese cuisine, Form:Media designed a highly distinctive identity that paid homage to the restaurant’s middle eastern roots.

THE HANDMADE From the the handmade subway tile to the use of wood, the handmade is an important theme. Inspired by the simplicity of brass cooking pots and traditional water vessels on the subcontinent, Tom Dixon's Beat lamp was deliberately chosen … — THE HANDMADE
From the the handmade subway tile to the use of wood, the handmade is an important theme. Inspired by the simplicity of brass cooking pots and traditional water vessels on the subcontinent, Tom Dixon's Beat lamp was deliberately chosen to evoke Lebanese culture.

CREATIVE DIRECTION New photography was commissioned for use on menu boards and print collateral. — CREATIVE DIRECTION
New photography was commissioned for use on menu boards and print collateral.

FROM BAG TO FACADE Form:Media was responsible for taking the identity and carrying it through all aspects of the restaurant’s operation—from the in-house graphics and signage to all forms of collateral, including menus, uniforms, napkins and bags. — FROM BAG TO FACADE
Form:Media was responsible for taking the identity and carrying it through all aspects of the restaurant’s operation—from the in-house graphics and signage to all forms of collateral, including menus, uniforms, napkins and bags.