Peterborough and the Kawarthas

Peterborough and the Kawarthas

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Peterborough & the Kawarthas Economic Development (PKED), representing 8 municipalities in Ontario, wanted to develop a wayfinding signage “toolkit”: a set of strategies, guidelines, and sign designs its municipalities could use to sign tourism destinations. It also sought strategies to restrict “bush-country signage”, permitted but casual off-premises signage allowed on certain highways in the county.
Over several months, Form:Media worked with PKED to design a system that fit the context of place, as well as build a consensus with its member municipalities on wayfinding in the region—to get all the players in the same game.

Currently we continue to work in the Peterborough region, developing new sign types and programming sign locations and messages for PKED in the summer/fall 2018.

STATUS

2017-current

TYPE

wayfinding

CLIENT

Peterborough & The Kawarthas Economic Development

LOCATION

Peterborough County, Ontario

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Highway signs are only part of the problem: our system gets people out of their cars and into urban and retail areas and trails to get out and explore

Highway signs are only part of the problem: our system gets people out of their cars and into urban and retail areas and trails to get out and explore

The toolkit contains signage strategy and sign type designs for the entire region

The toolkit contains signage strategy and sign type designs for the entire region

A range of highway signs guide visitors through the region, subtly presenting the regional brand, but focusing on the destinations that are nearby

A range of highway signs guide visitors through the region, subtly presenting the regional brand, but focusing on the destinations that are nearby